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Today marks the start of a new era for the electronic vapor category - a day where adult smokers and vapers will no longer have to settle and can truly enjoy vaping without compromise. blu, a leader in the electronic cigarette industry and trusted consumer choice, is announcing the newest addition to its esteemed product lineup: myblu™. The introduction of this highly anticipated e-vapor device will provide the utmost satisfying vaping experience available on the market today. myblu™ addresses a void that adult smokers and vapers have long been seeking to fill, by delivering strong performance in a sleek and compact closed system - with none of the hassle.To view the multimedia release go to: