By URL
By Username
By MRSS
Enter a URL of an MRSS feed
 
or
MultiVuMultiVu
Added 02/05/18 to

During today’s Big Game, viewers will have learned that the much-talked about sequel of an ?80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.To view the multimedia release go to:https://www.multivu.com/players/English/8268251-tourism-australia-dundee/