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San Diego, Calif., November 25, 2013 /3BL Media/ - Measurabl, a cleanweb software startup for sustainability reporting, is piloting the enterprise version of its software with several notable organizations including VMware, Clarion Partners and Gables Residential. These innovative "Early Adopters" are part of a collaborative, cross-industry effort to fundamentally change the confusing, cluttered landscape of sustainability reporting by making disclosure easier, data more meaningful and action less costly.