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Lapo Elkann has increased his personal stake in Good Films Srl, a film production and distribution firm founded in 2012 by his sister Ginevra Elkann and Francesco Melzi d’Eril, who produced Luca Guadagnino’s “Io sono l’amore [I am love],” among others. Ginevra Elkann, who is also president of the Pinacoteca Giovanni e Marella Agnelli, is president of Good Films, and Melzi d’Eril is chief executive officer.