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Ultimate Gaming , which already operates in Nevada, will begin testing a “suite” of online games in New Jersey via “a soft launch" under the Ultimate Casino moniker. “This is just the beginning, just the tip of the iceberg for what we see as a multi-billion-dollar industry,” says Tom Breitling, chairman of Ultimate Gaming. NJ casinos like the Tropicana, the Golden Nugget, Borgata and Caesars are all expected to introduce online gambling in the coming weeks. Sheldon Adelson, the billionaire chairman of Las Vegas Sands, which operates casinos in Las Vegas, Bethlehem, PA, Macao and Singapore, calls online gambling “fool’s gold.”