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From the Latest Custom Concept Cars and Trucks to Performance Parts and Dream Machines - See the Latest from SEMAPlus Sound bites From Racing Superstars Danica Patrick and Jeff GordonDrag Racing…Customizing…And racing superstars……if you love cars, Las Vegas during SEMA is where you want to be. It’s not hard to see why over 60,000 people show up to comb through 2,500 exhibits and pour over hundreds of new and old, hot rods and dream machines.The Specialty Equipment Market Association (SEMA) Show is the premier automotive specialty products trade event in the world. In short, it’s the place where you can find all of the car accessories and add-ons you can imagine.As SEMA is a business to business show and closed to the general public, until its final day, check out when all of the vehicles parade out of the Las Vegas Convention Center for all the gearheads and enthusiasts to see.