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Gary Vaynerchuk: When Marketing BackfiresSocial Data Week - Mandarin Oriental New YorkGary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategy and content. Gary will talk about how social media drives results and how it is no longer a society where marketers can force their message upon you with no regard to creating context. Companies have to love their customer first. With the emergence of Facebook, Twitter, Tumblr, Instagram and Pinterest, brands and individuals must also learn how to speak the native language of those platforms in a way that will create context with the end consumer and eventually convert.Powered by NewsLook.com Producer : FORA.tv