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Desire Engine: How to Engineer User BehaviorThe Gamification Summit - The Concourse Exhibition CenterIn an age of increasing online distractions, companies need to form habits to stay relevant in the lives of their customers and users. Nir Eyal discusses the latest in Behavior Engineering to explain how businesses create indispensable products. Nir will walk through his innovative framework, which he calls the “Desire Engine” to explain the fundamental elements of habit formation."