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Neuromarketing: How to Appeal to the Reptilian BrainIdeaFestival - The Kentucky CenterNeuromarketing expert Patrick Renvoisé exploits his knowledge and experience in engineering, technology and sales to develop and execute innovative new marketing and sales strategies…shaped around the latest findings in Neuroscience. Renvoisé, educated in France, is a noted author, managed global business development for Silicon Graphics and is presently president of SalesBrain.In cooperation with the Louisville Young Presidents’ Organization (YPO).Much more than a conference, the IdeaFestival is a catalyst for high-speed innovation, product development, and creative endeavors. This series of events attracts leading thinkers and curious minds from across the nation and around the globe.