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Cracking the Code: Evolutionary Gameplay MotivationsGamification Co - The Museum of Jewish HeritageDesigning for User Motivation: Understanding the Four Quadrants & How They Affect Your Product DesignJon Radoff, Disruptor Beam; Author of Game OnGrowing out of lessons learned in the recently released book, Game On: Energize Your Business with Social Media Games, author Jon Radoff shares his extensive experience in bringing game design to business. Adapted from Bartle, the four quadrants-immersion, achievement, cooperation and competition-shape how players interact with a game, and also come into play in how consumers engage with a company. Jon Radoff shares his experience in this Design Intensive.The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.