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We saw an interesting article over at the Forbes site on why companies need a Chief Reason Officer. We disagree.

But we may be wrong.

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show! (Duration 4:02)


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We’re wrong if you run your business like an Undercover Boss.

If you can’t see past the ivory tower
If you don’t know what’s going on in your employee’s lives
If they don’t even recognize you

Then you need a Chief Reason Officer.

We’re wrong if your primary focus is your next quarterly report.

If you, knowingly or unknowingly, sacrifice the long-term for the short run
If you place cost-cutting ahead of innovation
If you put profit over people

Then you need a Chief Reason Officer.

We’re wrong if you can’t see people.

If you only see markets, niches, customers, accounts or contacts
If you can’t see people in pain, people who want a better life, people who need help

Then you need a Chief Reason Officer.

If you only see employees, staff, personnel, associates, team members, human resources, human capital or human assets
If you can’t see people with families and friends, people with a life outside of work, people with cares, concerns and stress that may or may not be related to their work, people trying to make the most of their lives, people with emotions, people just like you

Then you need a Chief Reason Officer.

We’re wrong if you’ve buried your head in the sand.

If you’re too old to pay attention
If you’re too close to retirement to take any risk
If you choose to ignore the rapid changes taking place today and refuse to adapt accordingly

Then you need a Chief Reason Officer.

Your first and foremost task as an entrepreneurial leader

“Your Reason” is the first and foremost task of entrepreneurial leadership.

“Your Reason” is the glue that holds everything together.

Crafting the Reason for your firm’s existence, sharing it with your people, keeping it constantly in front of everybody inside and outside your organization, and making it the foundation for all of your business decisions is the primary focus of successful entrepreneurial leaders.

Your company’s culture flows out of that Reason.

It attracts people to your firm and keeps them there, all because your Reason clearly tells them the difference you will make together.
Your best people – the people you want – sign on to a Reason and the culture that stems from it.

That’s it! They must understand your Reason so they can do their best work, make the best judgments, and so you can accomplish what you set out to do.

So whose job is it to keep the Reason front and center?

YOURS! As an entrepreneurial leader who wants to be a BIGG success, you know this is far too important to delegate to someone else.

And yet, if you do it right – every single one of your people will see themselves as Reason Officers.

Customer Service shouldn’t only happen at the desk beneath the sign. Keeping your Reason at the forefront is too BIGG a job for just one person.

Make it everybody’s job for your BIGG success!

What do you think? Should companies have a Chief Reason Officer?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00844-011013.mp3

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