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Vince Carter versus Allen Iverson is the kind of marquee matchup the NBA has been craving since the days of Magic Johnson and Larry Bird. As two of the NBA's most exciting young stars, they are dazzling spectators and TV viewers with limitless creativity and breathtaking moves in the Toronto Raptors-Philadelphia 76ers playoff series. "This matchup is great, and people are getting turned on to it," said NBA deputy commissioner Russ Granik, who was at Philadelphia's First Union Center on Wednesday night, when Iverson scored 54 points to Carter's 28 in the 76ers' 97-92 victory. "For better or worse, fans like it when you get superstars going against each other. People have been hearing about these guys for years now, but they haven't gotten this far before where they met each other at this level. That gets people interested." "This is special because they both have their teams on their backs," 76ers president and part-owner Pat Croce said. "They're great basketball players, but more than that, they're exciting. They add an element of surprise when they get the ball. You don't know what's going to happen. They bring that anticipation and enthusiasm and they smile at the fans and interact with them. That's what the NBA needs. That's what we want. I want the people going nuts when Carter does something. I just want him doing it less than Allen." That certainly was the case in Wednesday night's game as Iverson set a 76ers single-game playoff scoring record. Many of Carter's ...