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In this episode, we step it up by inviting Jonathan Salem-Baskin to join Mitch Joel and myself in our monthly debate. Perhaps JSB will join us on a more frequent basis as we rebrand ourselves as "The Good, The Bad & The Ugly" or "The Three Musketeers" or whatever floats your boat.

In this episode, we use Jonathan's very crabby post which references a Forbes article about the rise of the "Chief Customer Officer". We talk about whether companies like Forrester or Ad Age are boosting nonsense titles, or in fact whether this title for example, should be folded into the Chief Marketing Officer's roles and responsibilities.

...but we don't stop there, questioning the role and relevance of the CMO title itself!

Personally, I'm in favor of the Chief Customer Officer, which is why I think this makes for a lively debate with some very poignent takeaways.

Hope you enjoy it as well.

Original JSB blog post here and Forbes article here

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