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Talking with Shel Holtz is like talking to an old friend - and I emphasize the word, "friend". In a previous life, Shel, Neville and myself worked together at crayon, but really our relationship dates back to the early days of podcasting, where For Immediate Release and Across the Sound were probably the first two P.R. and Marketing podcasts respectively.

Last week I had the pleasure of chatting with Shel (unfortunately Neville couldn't make it) for an episode of For Immediate Release where we chatted about my book, Flip the Funnel, but also used the opportunity to catch up on a whole bunch of things, including what I'm up to now with Dachis Group, the lure (allure?) of video and much more.

Take a listen for yourself (left click to listen now and right click to download for later) and enjoy.

P.S. Congratulations to Shel, Neville and FIR on 6 wonderful and incredibly consistent years of podcasting at its finest!

P.P.S. If you haven't subscribed yet to F.I.R., what are you waiting for? You're certainly not getting any smarter by not doing so...