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I recently sat down with Zuberance CEO, Rob Fuggetta to talk about advocacy and incentivization.

He's a fan of Flip the Funnel but doesn't subscribe to the idea of rewarding and recognizing the contributions of advocates in the form of giving them something back.

I do.

So we debated and had a conversation.

Hope you enjoy it as well.

Listen to it LIVE (left click) or download it here (right click)

Subscribe to the show via iTunes here