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Tikka Shatrujit Singh, chief representative in Asia for French multinational LVMH (Moet-Hennessy-Louis Vuitton) and advisor to the chairman of Louis Vuitton, has spearheaded the entry of the luxury brand in India. The high-end leather goods and fashion house currently has four stores in the country. Singh noted that affluent customers in India are very similar to wealthy customers worldwide. The real game changer in the luxury market in India, he says, is the aspiring middle class.