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TVWeek s Daisy Whitney helms this week s edition of the New Media Minute from the beaches of Florida and brings news and insight on Hulu s awareness rate among online Americans, the significance of Joss Whedon s Web series Dr. Horrible s Sing Along Blog, and Starburst s new Web video ad campaign.

This week s edition of the New Media Minute offers a concise summary of the recent Lehman Brothers report that sent media stocks tumbling: unless you re Apple or Google you re screwed.You ll also learn about video search initiatives from Blinkx and Truveo, as well as efforts in the windy city to turn Chicago into a new media haven with the September Chicago New Media Summit.Finally, Daisy Whitney says she s willing to connect both ad agencies and web shows that want to learn more about new ad opportunities in Web video.

Coming home from Gary Vaynerchuk's 500th episode I learned when it's safe to take a ride from a stranger -- when that stranger Twitters.

Daisy Whitney has a guest co-host in this week s New Media Minute: Sarah Lane, the star of Revision3 s PopSiren, joins her on the set of Sarah s own Web show. Tune in for details on how David Price, host of Black20.com s The Middle Show and the winner of the first ever New Media Minute-TVWeek.com Tournament for the Hottest Male Web Host, has landed a sponsor in mobile technology company Loopt. You'll also get the latest demos for online video and TV and an exclusive interview with Sarah Lane on big changes at her Web show.

Traditional search engines like Google and Yahoo are poised to win the video search business because almost one-third of traffic to online video sites originates from search engines, Hitwise says. In this episode of the New Media Minute you ll also learn about Feed Company too, which seeds viral marketing campaigns for brands like Ray Ban and Microsoft Zune.The episode also covers a partnership between the University of California at San Francisco and YouTube that could portend a new direction for Web video.

Traditional search engines like Google and Yahoo are poised to win the video search business because almost one-third of traffic to online video sites originates from search engines, Hitwise says. Also, this episode explains why viral marketing firm Feed Company is poised to grow. And you'll learn why a new partnership between the University of California at San Francisco and YouTube could portend a new direction for Web video.

Traditional search engines like Google and Yahoo are poised to win the video search business because almost one-third of traffic to online video sites originates from search engines, Hitwise says. Also, this episode explains why viral marketing firm Feed Company is poised to grow. And you'll learn why a new partnership between the University of California at San Francisco and YouTube could portend a new direction for Web video.

Now that the TV upfront is over, this week s New Media Minute looks at what it costs to run an ad on-air and online. The numbers may surprise you. The episode also covers the latest product integration efforts by online comedy duo Rhett ll get a closer look at a new online video measurement company Visible Measures and why it s well positioned in the growing Web video economy.

This week s New Media Minute takes a close look at how one Web show, MojoHD s The Circuit, is harnessing Web data to fine-tune its editorial and distribution strategy each week. The episode also covers a new project from one of TVWeek s 12 to Watch in 2008, Bill Tancer. Hyperion is due to publish his first book Click in September and will offer certain chapters for free downloads online this summer.

In this week s New Media Minute Internet star iJustine discusses her upcoming project, The Really Big Internet Show. It s a new daily Web series produced by Carson Daly Productions and is slated to launch in July and will also feature Web stars Rhett & Link and HappySlip.iJustine also talks about how to make money as an Internet celebrity, CPMs for her Web videos and whether Internet fame has changed her.

This week's episode of the New Media Minute digs into the latest venture capital speculations around Twitter, including Twitter's valuation, year over year growth and whether it's mainstream. You'll also get a look at TVGuide's broadband strategy via a closer look at its new deal to carry "The Hiltons" produced by online studio For Your Imagination. And finally -- we reveal the top three finalists in the New Media Minute-TVWeek.com Hottest Male Web Host Tournament.

This week s edition of the New Media Minute compares the numbers big broadcasters are seeing for Web video to the indies, and offers tips for the scrappy upstarts to stay competitive. For starters, embrace grassroots marketing like Black20 did when it mobilized fans to land a wild card spot for host David Price in my New Media Minute-TVWeek.com Tournament for the Hottest Male Web host. The FINAL round of voting has begun and you have until Friday afternoon to cast your vote for the Hottest Male Web Host from among: Leo Laporte, Gary Vaynerchuk, Jeff MacPherson, Erik Beck, Michael Somerville, Kevin Rose, Martin Sargent, Chris Leavins and David Price.

Hot or Not: Who Is the Sexiest Male Web Host?I have always believed in equal opportunity objectification of the sexes so I am turning the tables in this week's episode and launching the first ever New Media Minute-TVWeek.com Tournament for the Hottest Male Web Host! So come and vote Tournament style for the likes of Leo Laporte, Gary Vaynerchuk, Kevin Rose, Alex Albrecht, Dr. Tiki, Philip DeFranco, Martin Sargent, and so on. You'll also get an update on Hulu's numbers and the inside scoop on who's going to YouTube these days.

Ever wonder what would happen if you sent your husband to meet your Internet crush? Well, I decided to find out. Since Internet Superstar was shooting an episode before a live studio audience at Ad:Tech San Francisco last week, my husband went there to interview Martin Sargent, host of the Revision3 Web show. They talked about how online video looks more like TV and also how much Martin loves the New Media Minute. In this episode I also share some new stats on how much online video we're watching each day and efforts by the broadcast networks, like Fox.com and NBC.com, to sell ads in front of episodes of their shows online.

Want to know the truth about AppleTV? Is the new Internet TV device that pumps iTunes, movies, TV shows and YouTube to your TV set all it's cracked up to be? We're not talking cables and coax here -- this two-minute review is all about the user experience.

This week's edition of the New Media Minute features an exclusive journey into YouTube's corporate headquarters where I sat down with Jordan Hoffner, director of content partnerships. We discussed ads on YouTube, popular misconceptions about YouTube, how the partner program works and doesn't work, how networks like CBS can sell their own ads on YouTube, and what's coming down the pike. Be sure to stay tuned all the way through for a very special ending!

Although some hits will emerge from the slew of new online entertainment programming from independent producers, for the most part these producers will comprise a "cottage industry" of small, "long tail" content creators, says Greg Baumann.Greg, who was the Los Angeles bureau chief of Bloomberg before taking over Television Week, the big industry trade publication published by Crain, says that everyone is trying to figure out the business model. He believes that the television studios can successfully enter the online video programming space.He is astonished by the amount of venture money going into original programming and video sharing platforms. He says the relevant term for all of this is "burn rate."Greg was a participant in our industry summit held earlier this week in Washington. He came all the way out from Los Angeles to join us. How awesome is that. Thanks Greg.--- Andy PlesserDisclosure: Beet.TV and Television Week collaborate on the joint coverage of some industry events and stories.

YouTube's April Fools Joke - WalKnDude Have you been RickRolled today? More than 3.7 million YouTube users have by the popular Web video site. TVWeek.com notes that as an April Fools joke, all featured videos on YouTube's homepage lead to the music video for Rick Astley's "Never Gonna Give You Up," uploaded by one YTRickRollsYou. Here's one of the few embeddable versions of the clip—YTRickRollsYou's and others' uploaded clips have disabled embedding. Valleywag warns that YouTube isn't the only one trying to RickRoll you today. -Sergio Ibarra Never Gonna Give You Up Author: EnasniVampire Keywords: YouTube April Fool Joke WalKnDude RickRolled TVWeek Rick Astley Never Gonna Give You Up YTRickRollsYou Valleywag Added: April 1, 2008

Bookmark this episode, viewers! It's your tipsheet for success in the Web video world. I spoke with five web video stars and creators and asked them for their best piece of advice for making it in online video. So here's the skinny from Ask a Ninja's Kent Nichols, Moblogic's Lindsay Campbell, The Guild's Felicia Day, Steve Garfield, and Wine Library TV's Gary Vaynerchuk.

Kent Nichols, co-creator the web video sensation "Ask a Ninja," has just been tapped to co-write the remake of the schlock classic Attack of the Killer Tomates. My colleague Daisy Whitney of TV Week spoke with Kent about the movie earlier this week at SXSW in AustinIt's very exciting to see how online video success builds reputation and budding careers.Kent is not only extremely creative, he has a successful vision on monetizing niche Web content. He says the key is establishing a subset of an audience that will buy stuff. This segment is one of several produced by TV Week and Beet.TV from the SXSW conference. More to come.-- Andy Plesser

This episode of The New Media Minute looks at how book publishers are using Web video and social networkinto market their books with examples from Random House/Crown Publishing author Scott Sigler, Random House author Charles Bock, Putnam author Robin Cook in partnership with Michael Eisner, and Harper Perennial author Sebastian Horsley. Also, the episode features a book review of Julie Buxbaum's The Opposite of Love from Dial Press.

Daisy shares two exclusive stories with New Media Minute viewers in this edition. That includes news of a three-video deal between online comedy duo Rhett and Link and TVGuide Network, and the move by social networking company KickApps to offers its video player for free to content delivery networks.

Daisy Whitney talks about new developments in music and online video including live streaming shows at Live@FYI and DeepRockDrive. She also interiews up-and-coming singer Alexa Wilkinson, who's videoblogging from her current tour. You can hear Alexa's music in this week's episode too.

Daisy Whitney talks about the rapid growth in how-to video sites, such as Howcast, Wonderhowto, Monkeysee, Expert Village and Video Jug, including a look at how to kiss passionately videos. This week's episode also breaks the news of Superdeluxe's pickup of the animted Web series Positions of the Day, produced by RDF USA, for a longer run, and looks at the popularity of the Barack Obama-inspired Will.i.am video "Yes we can."

Daisy Whitney gets reaction from NATPE attendees, such as Herb Scannell, on NBC CEO Jeff Zucker's plans to get rid of TV pilots and talks about Endemol's deal with Metacafe to produce an online game show and what Brightcove is doing to improve its online video player. Plus -- the inside scoop on how TV executives are spending all the free time they have now during the writers strike.

Daisy Whitney interviews Greg Clayman, EVP digital distribution at MTV Networks, on what to expect from mobile video in 2008

Daisy Whitney talks about the new media deals that went down on Monday, including NBC's purchase of new media producers LX.tv, Break.com's expansion with three new sites and Tremor Media's deal to offer targeted online video ads with video ad targeting firm Digitalsmiths. She also interviews MTV Network's digital guru Greg Clayman about the future of mobile video in the year ahead.

Daisy Whitney talks about the new media world order at NATPE, a show where this year everyone is a buyer and everyone is a seller. Look for unconventional deals between traditional and new media firms to emerge from the show. Daisy also talks about a Burst Media study on online video ads and discusses Gary Vaynerchuk's status as host of Wine Library TV.