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#70 Podtini for Wednesday, November 14, 2007 Product Placement
from Podtini November 14, 2007
Recently Matt and I were drinking a couple of Starbucks new Gingerbread Latte’s while enjoying a luxurious drive in his BMW. We were on our way to see Jerry Seinfeld’s brilliant new Bee Movie at a clean, comfortable Lowe’s theatre. During the movie we each had a Coke and some delicious Orville Redenbacher Popcorn. After the movie Matt and I stopped off at the bar for a couple of Kettle One Martinis and to record this week's Podtini all about product placement. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com
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Congressional Future of Video Hearing: Phil Rosenthal
from YouTube :: Videos by BoxElder May 10, 2007
(Footage provided by C-SPAN).... Phil Rosenthal's prepared testimony at the House Telecom and Internet Subcommittee "Future of Video" Hearing on May 10, 2007. Rosenthal was the Executive Producer for "Everybody Loves Raymond" and was reprenting the Writers Guild and the Screen Actors Guild Author: BoxElder Keywords: congress congressional hearing philrosenthal internet video broadband advertising subliminal productplacement rosenthal Added: May 10, 2007
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A Review of the New Bud.tv
from Ad Age Video February 14, 2007
NEW YORK (AdAge.com) -- In his review of one of the year's most eagerly awaiting branded entertainment launches, Advertising Age editor at large Matt Creamer found Bud.tv to be hobbled by two major problems. The first is a draconian security barrier that blocks easy access and the second is Anheuser-Busch's online strategy of content non-shareability. Incredibly, the beer company that aspires to become a major online media presence has built a site that is doggedly non-viral in its architecture.
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The Growing Business of Advertising in Zoos
from Ad Age Video December 22, 2006
NEW YORK (AdAge.com) -- As U.S. zoos battle the loss of government funding and U.S. marketers battle audience fragmentation, both have found new mutual interests in the form of in-zoo advertising. More than 143 million people visit zoos each year, and in this interview, "Ad Age" reporter Andrew Hampp explains why they have become such a coveted target.
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CLD16 Shippin' up n' Sellin' out!
from Calling Long Distance June 03, 2006
Show Sixteen - SELLIN' OUT!, US??????? We won't stand accused! Jonathan tells-all about his x-ray hospital drama and why the right underwear for medical examinations is SO important. Gabe doesn't even make it out of bed to take this long distance call. Jumbo jets and medical tests, san francisco gay bars live from their boudoirs, catch up with all the chat from London & San Francisco... THE ONLY SHOW TO COME FROM LONDON AND SAN FRANCISCO - AT THE SAME TIME!!! Email - mail@callinglongdistance.net COOL FEATURE! > Always get the latest episode direct to your cell phone wherever you are - FREE - Click the link >>>>>>>> Listen Now >
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Inside Big Food Marketers' Rush to Advergames
from Ad Age Video July 29, 2006
NEW YORK (AdAge.com) -- Aside from adding new fuel to the controversy over advertising and childhood obesity, the report issued by the Kaiser Family Foundation last week also provided new levels of insight into the logistics of top food marketers use of the web to reach children. The study found that 82 of the country's largest food marketers were operating more than 500 youth-oriented online advergames. Hear more of the details about why advergame marketing strategies are so effective.
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Around Comics Ep. 014
from Around Comics - The Comic Book Podcast April 23, 2006
Product Placement. Whether it's Coke, Nike or Chevrolet, Madison Avenue has taken notice of the marketing potential of comic books and the purchasing power of the core demographic. In response, The Big Two have opened the doors for companies to advertise not only in comics, but in the art of the stories themselves. Hold on, true believer, product placement is coming to a comic book near and dear to your heart. Join Chis, Sal, Dave and Tom as they discuss the pros and cons of this new advertising initiative. Plus Wire2Wire news, listener emails, Top of the Stack and more.
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Inside "Biggest Loser" Expanding Brand Bonanza
from Ad Age Video March 06, 2006
NEW YORK (AdAge.com) -- Ad Age media reporter Nat Ives discusses his latest story about how the TV reality show 'The Biggest Loser,' which was originally given little chance of succeeding, has become a sprawling money-making franchise as well as a poster child for cross-platform promotional savvy.
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Exporting Dying Model to New Medium?
from Ad Age TV Online March 18, 2006
Advertising Age reporters, editors and video cameras go behind the news to provide insights into the advertising, marketing and media industries' most newsworthy trends, events and people.
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CBS-Rocketboom Part of CSI-"Killer" 2.2.06 by Jerry Bruckheimer
from FutureMediaTV February 03, 2006
Last night on CBS' #1 show on all of TV, CSI, Amanda Congdon appeared in a FAKE Rocketboom from above the Las Vegas Strip warning the locals not to go where two were recently murdered in the same evening. You can't buy this kind of publicity. Yes it's not a REAL Rocketboom episode. And neither are the murders REAL. This is another classic moment in the evolution of Video Blogging and product placement publicity. Congratulations Amanda and Andrew Baron of Rocketboom and thank you Jerry Bruckheimer, Executive Producer, for placing them inside an episode. This is from an EyeTV2 HDTV source recording and is Video iPod compatible.
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PodCorn - Episode #0004 - Death Takes a Holiday
from PodCorn February 26, 2006
The Grim Reaper drops the ball again in the third installment of the Final Destination series. Logan and Ryan review all three for you, then chat about their favorite uses of product placement in film. PLUS: A free contest that YOU can win!
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