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LIVESTRONG.com, Demand Media's newest venture and a trademark of the Lance Armstrong Foundation, wants to differentiate itself from other health information sites with its variety of high-quality content and the community surrounding that content, Director of Community Lex Friedman says.Demand Media CEO Richard Rosenblatt, the former CEO of MySpace, knows a thing or two about social communities. Friedman told me that his MySpace experience is "tremendoulsy influential with what we're doing at LIVESTRONG." LIVESTRONG.com's interactive "Dare To" feature allows users to take dares together to change something in their lives, like quitting smoking or losing weight. In addition to challenging and encouraging each other, users can also ask questions of the experts from the site's 5,000 original video clips, which cover topics ranging from fitness to fishing. The site, launched in June, accrued video quickly largely thanks to the connections of Demand Media how-to video site Expert Village, Friedman says. John Heilemann at Business 2.0 estimated Demand Media's VC value to be at $500 million over a year ago, but reported that Rosenblatt insisted he wanted to build his media empire, not sell it. It looks like he's sticking to his word.--Kelsey Blodget, Associate Producer

Celebrity Friends with Benefits for July, 30 2008. Hosted by Ben Carozza and Jen Mcdonnell. Todays Stories: Kate and Lance split | Shia not at fault for accident | Justin vs Kutcher | Photo of the day

America's most talented, most original and most bizarre compete for a shot at ultimate glory -- or ultimate shame -- on The Gong Show with Dave Attell.

Sen. McCain attends a LIVESTRONG summit and discusses his battle with melanoma.

Thursday's edition of The Morning Swim Show has a video interview with Olympian Eric Shanteau, as well as an early look at the August issue of Swimming World Magazine.Eric Shanteau, who was part of the shocking men's 200 breast race at the US Olympic Swimming Trials and later announced he has testicular cancer, talks about his diagnosis and how it affected his outlook going into the Trials. He also talks about his respect for cyclist Lance Armstrong, who was also afflicted with testicular cancer, yet won the Tour de France after his treatment. The final segment of the show looks inside the August issue of Swimming World Magazine, which arrives in subscribers' mailboxes next week. Coverage of the Olympic Trials is the main focus of the magazine, with recaps of the men's and women's events, as well as predictions of the Olympic medalists in each event.

Also posted on CompetitorRadio.com, interview with Al Joyner, Mike Haugens and David Sylvester.... Johan Bruyneel was the mastermind behind Lance Armstrong's seven consecutive Tour de France titles. We had the rare opportunity over at The Trek Superstore in San Diego on Saturday July 12th to film and record a one-on-one interview with Johan in front of a crowd estimated at over 300. Johan's new book is entitled WE MIGHT AS WELL WIN. Johan is a great interview.

The marketing of the Live Strong campaign and its impact on cancer awareness.

Lance Armstrong goes head-to-head with Barbara Walters on romance.

Also posted on CompetitorRadio.com, interviews with Matt Reed and Pat Porter.... Nino Baglione goes immediately to the top of our Knucklehead list. Why? Because his concept of fun is the Artemis Arc to Arch Challenge where he's planning to run 89 miles, swim the English Channel and then ride his bike 180 miles to Paris. Amazing story. Check out www.artemisarchtoarc.com.

Actress dances around questions linking her and Tour de France champ.

Author: CelebTV Added: Tue, 20 May 2008 09:16:18 -0800 Duration: 68Kate Hudson & Lance Armstrong: New couple alert.

Author: CelebTV Added: Tue, 20 May 2008 09:16:18 -0800 Duration: 68Kate Hudson & Lance Armstrong: New couple alert.

Author: somagirlstv Added: Mon, 19 May 2008 20:49:32 -0800 Duration: 129Ashlee Simpson and Pete Wentz were married Saturday night at Ashlees parents house in LA. Kate Hudson and Lance Armstrong? Laurence Fishburne is set to direct and star in The Alchemist. Star Trek actor, George Takei, AKA Sulu, is set to tie the knot with his partner, Brad Altman, this summer. Kiefer Sutherland divorces Elizabeth Kelly Winn

Author: somagirlstv Added: Mon, 19 May 2008 20:49:32 -0800 Duration: 129Ashlee Simpson and Pete Wentz were married Saturday night at Ashlees parents house in LA. Kate Hudson and Lance Armstrong? Laurence Fishburne is set to direct and star in The Alchemist. Star Trek actor, George Takei, AKA Sulu, is set to tie the knot with his partner, Brad Altman, this summer. Kiefer Sutherland divorces Elizabeth Kelly Winn

Author: somagirlstv Added: Mon, 19 May 2008 20:49:32 -0800 Duration: 129Ashlee Simpson and Pete Wentz were married Saturday night at Ashlees parents house in LA. Kate Hudson and Lance Armstrong? Laurence Fishburne is set to direct and star in The Alchemist. Star Trek actor, George Takei, AKA Sulu, is set to tie the knot with his partner, Brad Altman, this summer. Kiefer Sutherland divorces Elizabeth Kelly Winn

Tyler Farrar is on Team Slipstream-Chipotle and just finished racing in the classics in Europe after two injury plagued seasons. He is very candid about the trials and tribulations that go with spending your life as a professional bike racer. We look forward to seeing him at the Tour de France come July.

Elizabeth Edwards and Lance Armstrong make the case for cancer legislation.

How surprising math can be so true in a marathon.

Kristin asks a personal question.

Who in God's office will win the coveted Kick the Bucket bucket in this installment of Good God?

Tyler Hamilton won a Gold Medal at the 2004 Olympic Games in the time trial. He rode with Lance on three Tour de France championship teams. He won a stage of the 2002 Giro and took second overall despite a fractured shoulder and took fourth overall at the 2003 Tour de France and won stage 16 despite a broken collarbone. But in 2004, his life changed forever when he was suspended from cycling for two years after two blood tests at the Vuelta showed evidence of a homologous blood transfusion. We spent a full hour with Tyler going through his career, the accusations against him and his new opportunity with Rock Racing.

Author: Media30 Added: Mon, 28 Jan 2008 11:28:52 -0800 Duration: 1042* MEDIAVEST to shift some TV advertising to movie theaters. * JEFF ZUCKER isn't a fan of mobile TV. * NBC bumps up Quarterlife premiere. * QTRAX to launch free P2P music service with major label support. * BRIGHT HOUSE launches large Start Over service. * PLUS: The L Word, Lance Armstrong and more. Get the full story at http://www.Media30.com.

MEDIAVEST is in talks with two cinema ad networks to transfer up to $100 million in prime-time TV ads to in-theater movie advertising. President of investment and activation Donna Speciale said that with ratings continuing to erode and a lengthy writers strike, We can t keep our money in TV. The company is speaking with National CineMedia and Screenvision, which control a combined 29,000 screens. JEFF ZUCKER criticized the economics of mobile TV, saying that phone carriers reap 90% of the profits and that the technology is not that important. The NBCU CEO was speaking at Davos in a group that included Howard Stringer, Eric Schmidt and Kevin Martin. Zucker said NBCU is only playing mobile TV in a small way. Google s Schmidt took a more positive view of the technology, citing the ability to generate revenue using targeted ads based on a mobile user s specific location. Schmidit believes that mobile advertising will take in over $1 billion in revenue by 2012. NBC has moved Quarterlife s premiere up to Tuesday February 16th, following The Biggest Loser. Starting in March the Internet-turned-network show will move to Sunday evening at 9 PM. The Tuesday premiere is meant to give the show a boost by borrowing some of The Biggest Loser s momentum. In the Sunday slot it will compete with Oprah s Big Give on ABC and reruns on both CBS and FOX. QTRAX will launch its free P2P music download service with over 25 million copyrighted tracks, including content from all four major labels. The ad-supported venture will split ad revenue with copyright holders based on play counts. SONY ERICSSON has also made progress in launching its online music store, which will open in May. The company has signed deals with three of the big four labels. In related news, AMAZON announced plans to take its MP3 store international sometime in the near future. BRIGHT HOUSE NETWORKS is rolling out a Start Over service for 600,000 subscribers in its Tampa Bay system. Start Over was developed by Time Warner Cable, but the Bright House Start Over deployment is almost three times the size of any TWC rollouts. As with other Start Over services, users can re-start a show after it has begun playing. PLUS: Showtime will offer an online sneak-peak of The L Word after seeing positive results of letteing users stream the season premiere. RKO Productions signed an interim deal with the WGA on Friday. And cyclist Lance Armstrong will take an equity position in Demand Media and team up to offer health-and-wellness site Livestrong.com. Get the full story at http://www.Media30.com.

Jonathan Vaughters was a professional cyclist who basically quit his sport young, at the age of 30, partly because he was frustrated by the rampant drug use. Now Vaughters is running the Slipstream Cycling Team and accountability is the name of the game. His team will administer 1200 drug tests to their athletes this year alone and the media will be invited to training camps so that they can see that Team Slipstream is clean. He is out to change the culture of the sport of cycling by hopefully proving that you can be competitive and drug free at the same time. Vaughters was incredibly open and honest in this conversation.