Frontpage Episode Videos
newest 100 frontpage episode videos / frontpage episode widgets / media rss:

As Intel s vPro technology continues to enter the marketplace, IT departments are realizing the great versatility and cost savings it brings. In this video, Chris Maylor, director of IT Architecture of Verizon Services, gives a brief outline of how vPro is affecting his organization and the quarter of a million devices his department manages. Tags: Intel, vPro, IDF, Intel Developer Forum, Chris Maylor, IT, Verizon

Several rhythm games made their debut at this year s Electronic Entertainment Expo in Los Angeles. The genre has gained popularity and developers have demonstrated the ability to create different styles of gameplay, from the complexity of Guitar Hero to the simplicity of Wii Music. In episode of The Reboot, host Rio Pesino previews some of the latest rhythm games shown at E3, including Wii Music, Rock Band 2 and Samba De Amigo.

Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong. It is all about social media and its membership is worldwide. Chris talks about how it got started, and what should be most important to marketers today. His new term: JISTING is great. You’ll have to listen to the podcast to find out what it is all about. Tags: chris heuer, Jennifer Jones, jisting, Marketing Voices, Social Media Club

Game Developer Harmonix changed the video game industry last year by releasing Rock Band, a popular game that uses not only a guitar, but drums and a microphone as well. The game has prompted other games to step their game up by including additional instruments, including Activision s Guitar Hero World Tour and Konami s Rock Revolution. In this episode of The Reboot, Harmonix s John Drake demos Rock Band 2 at E3 2008. The game features a larger track list, improved guitar and drum peripherals and an improved World Tour and Battle of the Bands mode. Tags: Activision, E3 2008, Guitar Hero World Tour, Harmonix, John Drake, Konami, Rio Pesino, Rock Band 2, Rock Revolution, The Reboot

With sophisticated hackers at large worldwide, and volumes of mission-critical data riding on corporate networks, Internet security threats pose more of a risk than ever before for large business and government customers. This podcast discusses how enterprises can protect networks and sensitive data with Verizon Business Internet Dedicated Access with Vulnerability Management bundle. Paula Rhea, senior consultant in product marketing for Internet services, and Cindy Bellefeuille, director of security product management, explain the solution features, key customer benefits types and the business issues it addresses and how vulnerability management fits into a comprehensive security program. Tags: hackers, Internet security threats, Verizon Business, Internet Dedicated Access, Vulnerability Management, Paula Rhea, Cindy Bellefeuille

The deep seated need to connect is making headway in the virtual world. IMVU is proof. CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating $1 Million a month. More than 1.7 million different items to buy exist in this virtual world and at least 50,000 virtual rooms. What a choice! For the more than 60% of U.S. users and 40% rest-of-world users, IMVU is a joy to behold. Marketers need to learn what it is all about. Tags: Cary Rosenzweig, IMVU, Jennifer Jones, Marketing Voices, social media, virtual worlds

E3 isn t known as a showcase for sports games, but this year s event featured some of the hottest new sports titles. Madden 09, NBA Live 09, TNA iMPACT, WWE Smackdown vs. Raw 2009 and Wii Sports: Resort were just a few of the playable games at E3. In this episode of The Reboot, host Rio Pesino highlights these games and more, including Tiger Woods PGA Tour 09, Pure and Smash Court Tennis 3. Tags: E3 2008, Madden 09, NBA Live 09, Pure, Rio Pesino, Smash Court Tennis 3, The Reboot, Tiger Woods PGA Tour 09, TNA iMPACT, Wii Sports: Resort, WWE Smackdown vs. Raw 2009

All eyes were on Nintendo, Sony and Microsoft at E3 2008. Rumors and predictions were rampant prior to the event regarding what the big three would unveil this year. In this episode of The Reboot, host Rio Pesino highlights some of the big announcements made at E3, including Wii Music, Massive Action Game (MAG) and the New Xbox Experience. Tags: E3 Expo, MAG, Massive Action Game, Microsoft, New Xbox Experience, Nintendo, Rio Pesino, Sony, The Reboot, Wii Music

Intel this week announced the release of its newest mobile technology, Centrino 2. Centrino 2 features an enhanced CPU utilizing Intel s 45 nanometer technology, new graphics and chipset, and more powerful wireless connectivity. This latest version of the Centrino platform will lead the way as consumers continue to demand more hi-def video, longer battery life, and greater mobility, and as businesses look to securely manage a workforce on the go. In this video we hear from Mooly Eden, vice president and general manager of the Mobile Platforms Group, and from Erik Reid, director of marketing with the Mobile Platforms Group, both speaking at the launch event in San Francisco. Tags: Intel, Centrino 2, 45 nanometer, mobility, Mooly Eden, Erik Reid

The Intel Developer Forum has evolved into one of the most important technology events of the year. For anyone making hardware and software, IDF provides a way to learn about critical advances in chip design, and it gives Intel the opportunity to get feedback from developers. For the rest of the world, IDF is where Intel s latest thinking comes to light about the way people use computers and how to design better chips. At the upcoming IDF, Intel will give insights into next generation microarchitecture, mobile Internet devices, nettops and netbooks, consumer electronics, and embedded computing. In this video podcast, we take a brief look back at past IDFs leading up to this August 19-21 in San Francisco s Moscone Center West. Tags: Intel Developer Forum, IDF, Intel, microarchitecture, mobile Internet devices

New screens of what looks like Sony s answer to Xbox Live were leaked over the Internet this week. Rumor has it that the Playstation 3 s next firmware update will include a trophy reward system and gamercards. Also, in this episode of The Reboot, with host Rio Pesino, a Los Angeles-based production company dismisses its lawsuit against Nintendo, another Playstation Phone rumor hits the Web, and a new survey says the average gamer spends $30,000 on video games. Tags: Playstation, gamercards, The Reboot, Rio Pesino, Playstation Phone, video games

In this video podcast, Diane Bryant, Intel Corporation s recently-named chief information officer, discusses the role of IT in the enterprise today. Bryant sees three main functions for Intel s IT organization, beginning with the company s strategy for driving business growth. That centers upon ultra low-power devices in support of mobile Internet devices, and ultra low-cost solutions represented by the Atom processor, which focuses on the low-cost PC market, and the rapidly scaling system represented by global, emerging markets and the next billion users. For Bryant one big question is, How are IT solutions going to enable Intel s business growth? Intel IT also serves as an in-house end user, and a valuable resource in the product development process as Intel works to stay in touch with enterprise IT management and drive down the cost of doing business. Finally, by working closely with CIOs and other enterprise IT managers, Intel IT is able to help set the rapid pace of IT innovation. Tags: Diane Bryant, Intel, enterprise IT management, CIO, mobile Internet device, Atom processor, low-cost PC, emerging markets

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft further developed the idea of a poke and geared it to the office. He also delves into how Electronic Arts taught more people about gaming with their gaming application. Tags: context optional, EA, facebook, Jennifer Jones, kevin barenblat, Marketing Voices, Microsoft, social media

Learn how three different Verizon Business customers - COOP Systems, EquiLend, and Plateau Systems - utilize Verizon Business IT Solutions Hosting services to meet their business objectives, including driving revenue, expanding globally, and better serving their customers. This video podcast features Christopher Alvord, founder and CEO of COOP Systems; Benjamin Glicher, chief technology officer of EquiLend; and Shelly Heiden, executive vice president of global operations of Plateau Systems. Tags: Verizon Business, COOP Systems, EquiLend, Plateau Systems, IT Solutions Hosting services, Christopher Alvord, Benjamin Glicher, EquiLend, Shelly Heiden, Plateau Systems

Intel s invitation-only event at the Computer History Museum in Mountain View, Calif., showed off the company s diverse research projects in areas like visual computing, health, life sciences, green-friendly technologies, and wireless, to name a few. Intel scientists can propose research on any topic they envision a solution for, said Manny Vara, Intel s technology marketing director at Intel s R D Labs. It can start when a scientist comes across a problem, even outside of work, and says, Hey, I could do something about that. Intel scientists have engaged in diverse research projects from digital money to mobile antennas that provide access to cell phone services in developing regions of the world. This year s Research@Intel Day featured more than 70 projects. Tags: Intel, visual computing, Manny Vara, digital money, mobile antennas, Research@Intel Day, Research@Intel

The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what this prominent executive search recruiter recommends. His tips: Be well rounded, learn the new skills and don’t be afraid to promote yourself. Tags: Marketing Voices, Jennifer Jones, Matt Raggio, Oak Technology Partners

Working in the video game industry is one thing every gamer dreams of doing. According to GameCareerGuide.com, more than 50,000 people in North America alone play, create and design video games for a living. Many gamers would jump at the chance to be paid to play video games, but most don t know the first thing to do when it comes to getting their foot in the door. In this episode of The Reboot, host Rio Pesino speaks with video game recruiters from Bungie, LucasArts, BioWare, Ubisoft, THQ and FullSail about the hiring process, what they look for in a candidate and some insiders advice on how to break into the industry. Tags: video games, gamers, The Reboot, Rio Pesino, Bungie, LucasArts, BioWare, Ubisoft, THQ, FullSail

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP of Sales and Marketing for tubemogul, and learned how anyone who wants to get an audience with a super distribution strategy can get viewers with this free service. Tags: Jennifer Jones, mark rotblat, Marketing Voices, online video, tubemogul, web video analytics, web video distribution

Activation and tools are what Intel vPro technology users need to use vPro to the fullest. In this video, Josh Hilliker, community manager of Intel s online vPro Expert Center, with Tim The Tool Guy Duncan and Michele Gartner of the vPro Activation zone, introduces the tools available to IT professionals to make activating their vPro systems easier. Gartner s job is to keep training materials, wikis and conversation fresh on the Activation zone. Duncan spends his time building tools to save IT professionals time and money while taking full advantage of vPro s features. Tags: activation, Josh Hilliker, Michele Gartner, Tim Duncan, vpro, vPro Expert Center, vPro tools

Who would ever think that a financial services company would be innovative about marketing? But Paula Drum VP of Marketing of H R Block explains how their programs on Twitter, Second Life and other onlines venues have impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs. Tags: H R Block, h block, Jennifer Jones, Marketing, Marketing Voices, paula drum, Second Life, social media, Twitter

Gaming is a hobby for most people, but a select few have enough talent and dedication to make it a career. Tournaments for popular games like Halo 3, Guitar Hero, Madden and NBA 2k8 are held all around the world, with huge prizes at stake. In this episode of The Reboot, host Rio Pesino puts himself in the shoes of a professional gamer and shares his experience entering an NBA 2k8 tournament, progressing through the ranks and winning it all against a bunch of kids. Tags: Gaming, Halo 3, Guitar Hero, Madden, NBA 2k8, The Reboot, Rio Pesino, professional gamer, pro gamer

If you have not heard or seen blip.tv yet, go check it out. It s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are making it big. blip.tv handles everything so content creators can focus on what they do best: creating content. Hundreds of video shows are getting traction on the Web because of blip.tv. Tags: blip.tv, bliptv, Dina Kaplan, Jennifer Jones, Marketing Voices, social media, user-generated content, video, Web tv

Several new games were unveiled at the Xbox Spring Showcase in San Francisco. Gears of War II, Fable 2, Too Human and Ninja Gaiden II were just a few of the games on display. The Reboot s Rio Pesino was at the showcase to give you an inside look into the event. Tags: Xbox, Gears of War II, Fable 2, Too Human, Ninja Gaiden II, The Reboot, Rio Pesino

Intel s Craig Barrett says that private companies can t go it alone when trying to make a difference in developing markets, and neither can governments. In a visit to Malaysia, the chairman of the chip giant stopped off at Penang, where the company has committed itself to help local schools. Barrett, a former professor at Stanford University, is a big believer in education, especially in developing teachers. Barrett also appeared at the 16th World Congress on Information Technology where he delivered a keynote reaffirming his belief that real change can happen when governments and private industry team up. In this video podcast PodTech producer Jason Lopez captured Barrett s visits in Penang and in Kuala Lumpur, Malaysia. World Congress on Information Technology Blog Tags: Intel, Craig Barrett, Malaysia, ICT

In a surprise announcement at the 16th World Congress on Information Technology (WCIT) in Kuala Lumpur, Malaysia, Intel Chairman Craig Barrett informed a keynote audience that the world s biggest chipmaker would work together with Grameen Bank. The financial institution was started by Professor Muhammad Yunus as a way to provide credit to the rural poor in Bangladesh without collateral. Yunus was awarded the Nobel Prize for his efforts in 2006. In this podcast Barrett, along with Yunus via pre-recorded video, unveil the joint venture. Tags: Craig Barrett, Grameen, Intel, Muhammad Yunus, WCIT, World Ahead, Kuala Lumpur, Malaysia

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play an active role in the process of collecting, reporting, analyzing and disseminating news. But with millions reading their words through a medium that seems to give equal weight to traditional journalism, what does this mean for journalism, and for the code of ethics that journalists traditionally understand? Jennifer McClure is the founder and executive director of the Society for New Communications Research, a nonprofit think tank focused on the study of advanced communication tools. She spoke with Marketing Voices host Jennifer Jones about the status of citizen journalism today. Tags: Jennifer McClure, Marketing Voices, Jennifer Jones, bloggers, citizen journalism, SNCR, social media

Grand Theft Auto IV has been out for a few weeks now, and most hardcore gamers have probably finished the story mode. So what else is there to do in Liberty City? Plenty. In this episode of The Reboot, host Rio Pesino gives you his top-five list of the things you must do in GTA IV, beside than story mode. Tags: Grand Theft Auto IV, Liberty City, The Reboot, Rio Pesino, GTA IV

The Xbox Spring Showcase wasn t all about the latest titles. Microsoft Game Studio head Shane Kim spoke with The Reboot s Rio Pesino and several other members of the media about a number of topics, including the Xbox Newton controller rumors, Blu-Ray, digital distribution and the evolution of Xbox Live. Tags: Xbox, Microsoft Game Studio, Shane Kim, The Reboot, Rio Pesino, Blu-Ray

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today. Tags: brand engagement, Brian Haven, forrester marketing forum, Jennifer Jones, Marketing Voices, Nike, social media