Brand Engagement Videos
newest 100 brand engagement videos / brand engagement widgets / media rss:

Today I talk Duane Brown of the BandwidthCamp blog which looks at the world of video and video games. I wanted to talk about the role of video in branding and marketing. We discuss a whole array of brand areas Why is video growing in importance as an engagement tool?Can marketing learn lessons from the video game market?Is interactivity a key aspect for business to consider?What is the magic formula for great video? What are the different types of video?Are virtual worlds a merging of video games and real life?Is the ease of video production and accessibility for the consumer making it less or more difficult for businesses wanting to use video as a brand engagement tool?How do you find the right websites to upload your video to?Does marketing need to learn new skills for video or video games vs traditional advertising?Tips on when business should sponsor or produce videos?Are consumers tuning out to video marketing?Is there a generational difference to how people consume brand videos?Is mobiles technology making video more important?Should corporate sites be using video more?How do you get the balance between professional and natural looking video? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today. Tags: brand engagement, Brian Haven, forrester marketing forum, Jennifer Jones, Marketing Voices, Nike, social media

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It s also going to save you money. But how? In this video podcast, Marketing Voices Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand s voice to your audiences, and bring those audiences back to your brand? Tags: social media, syndication, rss, Marketing Voices, Jennifer Jones, PodTech, brand engagement, corporate messaging, conversation, blogosphere, blogs, engagement, community, marketing mix, incremental audience

Today, Wayne Turmel talks to Ian Buckingham, author of Brand Engagement- How Employees Can Make Or Break Brands about how employees connect (or not) to their company s brand and the impacts on business and morale. Also, we once again salute those crazy Mongols and squawk about the weather. To Listen In Your Browser, Click the Icon Below To Download For Later, Right Click Here Show 137 Notes 0:00 Welcome one and all to The Cranky Middle Manager Show put down whatever report it is that rules your life. Today we talk Brand Engagement . we salute Mongke Khan luckyrecipient of one of the few truly successful off-sites in history, and engage in some unproductive but satisfying daydreams. 2:28 The quote of the week is from John Lock and his Essay Concerning Human Understanding people will shoot down ideas just because they re new. Not exactly news but doesn t it feel good to know it s ALL people, not just your company? No? Get over it. Don t forget to visit www.crankymiddlemanager.com and subscribe to our newsletter, visit the store, check our our Manifesto and why we re here . 3:11 Welcome Ian Buckingham, author and brains behind The Bring Yourself To Work Fellowship. Okay so there s bring your kid to work, bring your dog to work, I would have thought this one was a no-brainer .. Yes, I know Employee Engagement is the official annoying buzzword for 2008 but it is critical. We re talking today about employees connecting with the company s brand. One example is a company s bad idea to send zeppelins to England to advertise not in 1939 but the result was about as pleasant . And of course, re-orging in December does nothing to spread the love . Management by balance sheet alone does NOT lead to engagement. 10:43 What is brand engagement? In a broad way it s looking like everyone else (think IBM, Disney and the like) but it s identifying and working within the culture. Lots of examples in this episode we like that. This example is about top-down brand management when it doesn t work. 13:03 How do middle managers connect to the brand since that s usually a high-level job? It helps if they re involved in the first place, but let s assume that ship has sailed If your brand ID is pioneering, try not to kill ideas in their crib. (See our quote, I do put thought into those you know .). Ian has an idea, and of course I have to dredge up 3M here in the US. 18:31 What are some short-term things a manager can do to help connect his team to the company s brand? Learn to tell stories and not just in memos. Take the time to understand what your company really does, why you have the policies you have . then be able to tell the story to your team in real language what they re about. 23:07 Ian s Resources: Ginger Grant s book Re-Visioning the Way We Work- a Heroic Journey Don t forget to check us out at www.greatwebmeetings.com. Helping people s web meetings suck less since .well, January but we re good at what we do. Herman the Ermine says, Don t let the weasels get you down .

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It s also going to save you money. But how? Find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand s voice to your audiences, and bring those audiences back to your brand? Tags: social media, syndication, rss, Marketing Voices, Jennifer Jones, PodTech, brand engagement, corporate messaging, conversation, blogosphere, blogs, engagement, community, marketing mix, incremental audience

Office Max's Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million "elves" were created in just SIX weeks (you'll find many pictures of them on Flickr, where users submitted them for all to see). Bob Thacker is senior vice president of marketing and advertising at Office Max. He joined Jennifer Jones to discusse his brand engagement strategies and the costs for the campaign. For more info on the Elf Yourself Office Max campaign, download the case study video: iPod/MPEG-4 Windows MediaTags: Bob Thacker, brand engagement, Elf Yourself, Jennifer Jones, Marketing Voices, Office Max, social media, viral campaign