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Mobile Marketing: How to Reach Consumers in Retail Stores

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, comScore said in its ... tags: bar_codesbeet.tvcomparing_pricesConsumersdaisy_whitneyHowmaking_qr_codes

Yahoo Rolling Out Tablet Features For Connected TVs This Quarter, Grows Connected TV Base

With more than one million monthly users, Yahoo is aiming to expand the reach of its connected TVs this year and is planning several new ... tags: beet.tvConnectedcontentYahooFeaturesForlive_content_recommendationonline

Wall Street Journal Embracing Video Documentary Programming

Although short, edited reports are the mainstain of video journalism on the Web, the Wall Street Journal, The New York Times and other news ... tags: beet.tvcontentcontentWallEmbracingJournallong_form_contentnew

Big Brand Marketers Eager For Digital Video Inventory, IAB's Randall Rothenberg Says

Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, ... tags: 2012anglebeet.tvBeetTVBigBrandconference

Middle East Turmoil and the Emergence of New Forms Video Journalism

Craig Duff, former multimedia chief at, now a professor at the Medill School of Journalism, has just returned from the Middle East ... tags: beet.tvBeetTVcitizen_journalismcraig_duffEmergenceFormsJournalism

Five Best Practices to Building a Loyal Video Audience

Since only one in twelve branded videos pass the one-million mark, brands and producers are better off building an audience than going for ... tags: Audiencebeet.tvBeetTVbestbuildBuildingdaisy_whitney

Videology Aims to Reach Brand Loyalists with Tech

The next step for online video data platforms will be to tap into better ways to find brand loyalists online, said Mark McKee, General ... tags: 2012_ana_conferenceAimsbeet.tvBeetTVBrandLoyalistsmarketingVideology

Hiro Media Rolls Out Patent-Pending Cookie-Free Ad Targeting

Online ad solutions provider Hiro Media has been rolling out a new tool that enables its agency partners to target ad campaigns using URL ... tags: beet.tvBeetTVbuyingcampaignHiroCookie-FreeHirohiro_media

NY Times' Larry Ingrassia on Business Journalism Online

The domestic and world economy is driving presidential politics and many other stories, making business and financial news the 'big story' ... tags: beet.tvBusinessbusiness_journalismEditorIngrassiaJournalismNYLarry

Videoplaza Raises $12 Million to Fund Expansion

London-based ad management platform Videoplaza closed a round of fundraising for 12 million from Qualcomm Ventures and Innovacom that will ... tags: $12beet.tvBeetTVExpansionexpansionVideoplazaforFund