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NEW YORK (AdAge.com) -- "American Idol" star Sanjaya Malakar stars in Nationwide Insurance's new television spot. The 19-year-old Malakar, who was the most controversial contestant to ever appear on "Idol," follows celebrities such as MC Hammer, Fabio and Keven Federline into the Nationwide "Life Comes at You Fast" campaign. He stopped by Advertising Age's New York newsroom yesterday to drop off a copy of the new ad, which breaks today, and talk about the experience of filming it in India.

NEW YORK (AdAge.com) -- Walking in the shoes of your consumers is the key to keeping products moving during a recession, says Kraft Foods CMO Mary Beth West. Speaking at Ad Age's annual Women to Watch luncheon, the marketing chief at America's largest food company emphasized the importance of understanding an economic downturn from the point of view of the cash-strapped shoppers. And she explained how Kraft is using that data to adjust its marketing strategies.

NEW YORK (AdAge.com) -- Recruiting and retaining talent remains the single biggest problem of the U.S. advertising industry, according to American Association of Advertising Agencies President-CEO Nancy Hill. Speaking at the Ad Age Women to Watch luncheon, she lamented the fact that the industry is held in such low esteem by the general public. Two other Women to Watch -- Arnold Worldwide president Pam Hamlin and Cookie magazine publisher Carolyn Kremins also comment.

NEW YORK (AdAge.com) -- Finding ways to turn movie theaters into interactive social media venues is a major project at New York's Brand Experience Lab. In this interview, lab chairman David Polinchock details experiments which turned crowds of 300 solitary movie goers into coherent teams using body movements in unison to control digital elements on the big screen. This new field of "audience games" hopes to provide marketers with an entirely new way of engaging consumers in brand-oriented digital play prior to the start of the main feature.

NEW YORK (AdAge.com) -- While they're only one part of the larger campaign launching HBO's "True Blood," viral promotions by New York's Campfire agency for the vampire series are a real stand out. Among other things, a message written in ancient language symbols was mailed to prominent bloggers and science fiction geeks known to be interested in vampires. When a few with language degrees cracked the code, they found an address for a vampire website. It was all blood and deliciously engaging fiction from there on.

NEW YORK (AdAge.com) -- Former basketball superstar Magic Johnson is a big player in the marketing world. His company holdings include AMC movie theaters, more than 100 Starbucks, 31 Burger Kings, a string of health clubs, a percentage of the Los Angeles Lakers and widesprad real estate interests. At the recent Madison & Vine conference, he spoke of his evolution as a brand, as well as the scandals that have recently wracked the sports world.

NEW YORK (AdAge.com) -- Advertising isn't usually associated with feats of physical daring do, but aerial advertising can be the exception. The pilots who fly banners attached to single engine planes face a number of daily challenges. The banner pickup procedure, for instance, requires a dive bomb run at the ground to "hook" the flexible billboards before streaking skyward again to pull them aloft. And pilots tow some pretty weird commercial messages above the beaches -- like a 120-foot-long, 3-dimensional Sheik brand condom.

Liz Gazer of Share Blossom Affiliate Network tells us about her companys innovative affiliate network that redefines how advertisers & publishers connect for shared success.

NEW YORK (AdAge.com) -- The summer business of flying aerial advertising banners over the beaches is booming. In this first of a two-part report, we see how the revenues of Van Wagner Outdoor's aerial divison continue to grow despite the economic slowdown throughout the rest of the ad industry. At the same time, what was once a seashore business has been moving heavily inland over the last few years to focus on the sprawling tailgate parties at football games and NASCAR events.

NEW YORK (AdAge.com) -- UrbanDaddy is an e-mail newsletter that's surprising for a number of reasons, not the least of which is that it's only available by invitation. And yet, it has signed up 300,000 young lawyers, bankers and brokers and now puts out editions in five cities. It's successful strategy is also noteworthy because of its Web 1.0 simplicity and a dogged determination to build a brand that speaks with a singular voice of journalistic authority. No blogs or UGC here. It's also signed on a blue-chip list of advertisers including Sony, Samsung, American Express, Belvedere Vodka, Ralph Lauren and Hugo Boss.

Technorati is spreading the word about social media and blogging to the attendees at AdTech in Chcago plus news on the development of a new network to connect bloggers and advertisers.

Shiv Singh of Avenue A Razorfish discusses speaking on a panel entitled The Long Tail of Social Media: Analyzing the Value Proposition for Publishers and Advertisers at AdTech Chicago 2008

NEW YORK (AdAge.com) -- Gallivanting through the streets as well as down the runways in Manhattan's Espace hall, the annual National Underwear day was a celebration of sex, skin and skivvies this week. Organized six years ago by Freshpair.com, an online underwear retailer, the promotion has evolved from a simple pr stunt into a mainstream fashion event. Where else would we have learned that sales of men's bikini briefs increased by 12% last year?

NEW YORK (AdAge.com) -- Marketing products to a demographic that hates you is not a particularly effective business strategy. But that's what many U.S. marketers face in and around the Arab world. And the situaiton is only likely to get worse unless something dramatic happens to change it. In this second part of our report on the issue, Keith Reinhard, president of Business for Diplomatic Action, details the scope of the problem and what U.S. companies can do to help.

Google has launched Google Insights for Search, a tool that helps advertisers and marketers understand searcher behavior, plus Google StreetView expands to include Japan and Australia,

NEW YORK (AdAge.com) -- Stoked by international discontent with the war in Iraq, Brand America's international image is at its lowest ebb in recent memory, according to Keith Reinhard. Chairman emeritus of DDB Worldwide and one of the century's most influential ad men, Reinhard is also the president of Business for Diplomatic Action, an organization working to change global perceptions about the U.S. This frank discussion comes as BDA finishes up a month of meetings with business leaders and PR authorities in Washington, New York and Los Angeles.

NEW YORK (AdAge.com) -- Those elevator screens your can't avoid on your trek to and from the office are about to start following you back to your desk. Gannett Captivate system, which reaches about 2.6 million riders daily, has launched seven blogs and is revamping its website to work in tandem with its elevator screens. The goal of the project is to make the elevator network capable of interacting with its viewers.

NEW YORK (AdAge.com) -- Ted Allen, whose roles on Queer Eye for the Straight Guy and Top Chief have made him a world famous foodie, launched his latest show on the Food Network last week: Food Detectives. Ad Age media reporter Andrew Hampp went on the Screen Gems Studios set to interview Allen as he taped the show's next episode. The Food Network and Popular Science magazine have teamed for the first time to do the science-based program.

NEW YORK (AdAge.com) -- "Martha's Circle," the ad network that enables Martha Stewart Living Omnimedia to place clients' ads across a broad swath of websites beyond its own, is helping to redefine the very concept of an online magazine. In this panel discussion, IAB CEO Randy Rothenberg expressed surprise at the sorts of tiny personal websites that actually make up much of Martha's Circle. MSLO president for media Wenda Harris Millard responds.

NEW YORK (AdAge.com) -- The declining state of investigation reporting in American newspapers and other traditional media worries Google CEO Eric Schmidt. In his stage appearance at the recent Ad Age Madison & Vine conference, he surprised many with his lament that investigative journalism was fading along with the newspaper industry that once championed it. He cited consistently thin journalism from the long war in Iraq as proof of the problem.

NEW YORK (AdAge.com) -- Although he was originally booked to discuss digital entertainment strategies at Ad Age's recent Madison & Vine conference, the first subject Google chairman-CEO Eric Schmidt lit into was Atlantic magazine. The August edition was fronted by a headline screaming the question "Is Google Making Us Stoopid?" Schmidt also discussed the curious new technique Google hopes to use in its fight against copyright infringement.

NEW YORK (AdAge.com) -- In it's latest advertising venture, the City of New York has installed a passenger balloon ride in Central Park. The helium-balloon venture charges riders $25 to go aloft and is also selling advertising space on the side of its gas bag. Set up by the Civic Entertainment Group, the balloon ride is a part of the park's 150th anniversary. Ad Age sent reporter Andrew Hampp, who is afraid of heights, to cover the launch.

NEW YORK (AdAge.com) -- NewsCorp's MySpace, which was recently eclipsed by Facebook as the world's largest social network, is massively expanding its music services. In this video interview, MySpace COO Amit Kapur details the new move that will make the social site a more attractive to bands, fans and music marketing companies.

NEW YORK (AdAge.com) -- In the latest move of a five year publicity war against the brand, PETA launched a transvestite and a Manhattan billboard against KFC this week. It's located near the heavily-trafficked Holland tunnel entrance. And it includes the image of Lady Bunny and a KFC bucket hung with the head of a dead chicken. A local celebrity, Ms. Bunny is a nightclub DJ, event promoter and emcee of the annual Wigstock drag queen festival in New York's West Village.

NEW YORK (AdAge.com) -- As Hollywood continues to buzz over the Google deal that makes top TV writer Seth Macfarlane an internet producer, Ad Age digital editor Abbey Klaassen caught up with "Sex and the City" creator Darren Star for his take on the debate. He doesn't see first-run television programs migrating to the web in a similar fashion and doubts there is enough advertising money online to support the launch of high-quality, hour-long TV dramas there. He also discusses his surprising attitudes about product placement.

NEW YORK (AdAge.com) -- As magazine publishers struggle to build out their website advertising capabilities on the massive scale demanded by big advertisers, they are turning to ad networks and exchanges to buy online audience. This is the second installment of a report from the Contextweb ADSDAQ panel discussion about the controversial world of the internet's increasingly powerful audience brokers.

NEW YORK (AdAge.com) -- Are ad networks and exchanges the friend or foe of traditional magazine companies? That was a key questions being debated at a Manhattan Yale Club panel discussion organized by Context Web's Adsdaq. IAB president Randy Rothenberg, who moderated the event, emphasized that the controversies surrounding the issues of ad networks and exchanges had long been relegated to the backroom of mainstream media companies. But the size, power and potential of ad networks is now forcing it into the open.

Why the hypocrisy? Why? This is part 3 of a vlog series - Final. Part 1 is at http://www.youtube.com/watch?v=eP3qYs1s1kI part 2 is at Author: MysterEy1 Keywords: viacom copyright DMCA TV sucks advertisers youtube legal battle ip user docs partner contractor MysterEy1 entertainmentgiant youtubia Added: July 19, 2008

NEW YORK (AdAge.com) -- The naming-rights for the new Giants/Jets stadium that will open in New Jersey's Meadowlands complex in 2010 could cost some big marketer nearly $1 billion, according to Casey Wasserman. In an appearance at last week's Madison & Vine conference in Hollywood, the CEO of Wasserman Media Group, which has the contract to sell the rights, explained why the sponsorship deal will go for an all-time record price. Until now the highest price ever paid for stadium naming rights was a reported $400 million.

Here's Part 2 of that legal corporate copyright controversy. Myster Ey Does Viacom ~ Part 1 is at http://www.youtube.com/watch?v=eP3qYs1s1kI Author: MysterEy1 Keywords: viacom fucking monsters beasts copyright DMCA advertisers google legal battle ip user docs partner contractor MysterEy1 entertainmentgiant youtubia community corporate court judge money revenue Added: July 18, 2008