IBM keeps reinventing itself, and their adoption of blogs and wikis and such has been impressive.
Here's a list of IBM feeds http://www.ibm.com/blogs/zz/en/index.html, but there's no easy way I could find to just get the podcast/video feeds, so I collected them on this page.
Advertising as Content
Advertising on the web is more about participating in the conversation and making yourself accessible and relevant than it is buying eyeballs and putting crappy 30 second ads or ad banners in front...
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