Sharing content online is becoming a major driver of the new media economy, whether it's music, video, TV or news. Sharing creates Context, Relevance, Meaning and thereby Value. People now subscribe to People - and Mass Media(!). More at www.mediafuturist.com

This is the first of a new video series by Futurist Gerd Leonhard called gerdtube, this video explains the differences between a narrowband or more or less disconnected world, and a broadband-connected world. Users become creators, copyright morphs into usage right (i.e. licensing), ads become content, media becomes interactive by default, broadcasting goes 2-way, and Control becomes Trust. Read more at www.mediafuturist.com