YAMMA Pit Fighting (YPF), a new mixed martial arts (MMA) organization created by Ultimate Fighting Championship (UFC) founder Bob Meyrowitz, kicks off its debut in Atlantic City April 11. THIS IS THE FIRST TIME IN 10 YEARS THAT THE FIGHTERS WILL BE FIGHTING IN A TOURNAMENT STYLE. GET YOUR TICKETS OR ORDER ON PAY-PER-VIEW.

Legendary golfer Tiger Woods has teamed up with Gillette Fusion Phenom to kick-off a nationwide search to find the guy who can perform the most phenomenal ball sport feat.

In celebration of the 40th anniversary of Hot Wheels, the brand has teamed up with Gallery 1988 to host a unique art exhibit, which will feature more than 200 pieces created by pop surrealist artists.

Nestle is set to make a major announcement on one of its elite brands. The announcement, which was thoroughly researched, will come as a surprise to most consumers.

Smoking while on birth control containing hormones like The Pill, Patch or Ring may increase the risk of serious health problems, such as blood clots, stroke and heart attack. A recent survey reveals that eight out of ten women smokers continued to do so even though they were aware of the risks associated with this behavior.

PowerBar today announces the launch of a new national advertising campaign featuring six-time Olympic gold medalist and twenty-time World Champion Michael Phelps. Carrying the tagline Power To Push, the campaign is designed to offer a window into an athlete痴 mind as they battle both physical and emotional barriers to reach their goals.

Gillette Venus, part of The Procter and Gamble Company, today announced the launch of a five-blade razor specially designed for a woman痴 body Venus Embrace. Venus Embrace is the most technologically advanced razor for women and represents one of Pand G痴 biggest beauty launches in 2008, as well as the brand痴 biggest product launch since the original Venus in 2001. The razor features five curve-hugging blades surrounded by a Protective Ribbon of Moisture, which offers women a smoother, more comfortable shave.

PowerBar today announces the launch of a new national advertising campaign featuring six-time Olympic gold medalist and twenty-time World Champion Michael Phelps. Carrying the tagline Power To Push, the campaign is designed to offer a window into an athlete痴 mind as they battle both physical and emotional barriers to reach their goals.

Spring Break is a rite of passage for U.S. college students. As millions of young adults head for popular hotspots this month, it痴 crucial to remember that the motto what happens on Spring Break stays on Spring Break doesn稚 always ring true. Risky behavior can lead to serious health issues, such as sexually transmitted diseases (STDs) or an unintended pregnancy.

This parody of Saturday Night Live's popular Night at the Roxbury skit will keep people awake with a humorous take on the before-and-after effects of drinking Diet Pepsi MAX. This behind-the-scenes look features LL Cool J, Busta Rhymes, Missy Elliott and Macy Gray. The ad will premiere during the Superbowl.