BusinessWeek -- Web Smart

CEO Henry Chon and marketing vice-president Michael Streefland discuss how they took the original Cyworld -- a hugely popular Korean social networking site -- and tailored it to a U.S. audience. Will it be a sensation?

Goetz Weber talks about his Silicon Valley startup, inDplay, an online marketplace for film and video that brings together professional buyers and sellers

Monster.com founder Jeff Taylor talks about how he got his next big idea - a MySpace for Baby Boomers

Dee Salomon, a senior vice-president and managing director of Style.com, talks about the site, which is the online home of Vogue and W magazines, and how it has wooed luxury-goods companies online. Dee lists reasons why fashion houses were cautious about online marketing and how Style.com helped show them the value of the Internet. She also speaks specifically about past and current campaigns (including ones for Chanel, Giorgio Armani, and Hogan) and how Style.com works with companies to develop ads that manage to be functional and beautiful at the same time

By teaming with Communispace Corp., a startup that hosts online communities, more companies are learning how to harness the Web for customer input. Kraft's Yulonda Almasi and Gretchen Vorlop Waitley explain how they take advantage of the capability

BW correspondent David Kiley talks about VistaPrint, the online printing service that's shaking up the $19 billion small-business printing industry. By using Web technologies to standardize the piecemeal world of printing, VistaPrint is putting slickly finished products within the reach of small businesses. Kiley explains how VistaPrint does that by combining online design tools for customers with sophisticated printing systems

In 2000, Sentara Healthcare's ICUs were seeing a death rate of up to 40% among patients who stayed more than a week. So when a startup said technology would help the nonprofit seven-hospital chain slash death rates by allowing specialists to monitor patients 24/7, they were interested. And it worked: Mortality fell 27% initially, and Sentara thinks the new system has saved almost 500 lives. Now the e-ICU concept is spreading. More than 100 U.S. hospitals have e-ICUs, and the company that makes the technology went public in April. Sentara Executive Vice-President Rodney Hochman talks about it

For the first Web Smart podcast, BW's Stanley Holmes talks about his story on Boeing's blog strategy. The plane maker is among a small but growing group of large nontech companies -- such as Walt Disney, General Motors, and McDonald's -- embracing the power of blogging. That means Boeing has learned to cede some control and expose itself to stinging criticism in exchange for a potentially more constructive dialogue with the public, customers, and employees