2008 SXSW Podcasts

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.QuaterlifeInternetToTV.mp3 How two TV vets turned the TV model on its head, launching the first network-quality Internet series while maintaining ownership and creative control. Marshall Herskovitz Bedford Falls

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.MachinimaReadyforHollywood.mp3 Is machinima finally ready to become a mainstream filmmaking platform? Multimedia artist and filmmaker Douglas Gayeton spent nearly a year locked in a spare room on his Northern California farm filming his experiences inside an online virtual world called Second Life". The result was Molotov Alva and His Search for the Creator", a documentary recently purchased by HBO. This special screening will be followed by a conversation between the filmmaker and James Hamlet Au, noted author of the recently published *Making of Second Life* (HarperCollins). They discusse the filmmaker s machinima methods and strategies, the series of events which led HBO to purchase the property, and offer advice for taking your own machinima projects into the big time. Douglas Gayeton Dir, Laloo s Goat Milk Ice Cream Wagner James Au Online world Journalist/Blogger, New World Notes/nwn.blogs.com

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.FutureofInternetRadio.mp3 With the recent rate hikes impacting Internet radio, only the big guys benefit. Or do they? Will Internet radio look and sound like FM in the next five years? If so, how can the little guys survive? And, considering the challenges and costs, why would they even want to? This session will explore the positive and negative aspects of entering and staying in the Internet radio space, discuss how to make independent Internet radio work financially, and provide expert opinion on the future of Internet radio. Moderator: David Hyman CEO, MOG Inc David Hyman CEO, MOG Inc Nancy Miller Sr Editor, Wired Magazine Anil Dewan Dir of New Media, KCRW Radio Tom Conrad CTO, Pandora Anu Kirk Dir of Product Mgmt/Rhapsody, Rhapsody America LLC

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.GuerrillaCom.mp3 The term guerrilla communication refers to unconventional forms of communication and/or intervention in more conventional processes of communication. Communication guerilla is a specific style of political action drawing from a watchful view of the paradoxes and absurdities of power, turning these into the starting point for political interventions by playing with representations and identities, with alienation and over-identification. The talk s starting point will be a rather trivial insight: information and political education are completely useless if nobody wants to listen. Guerrilla communication doesn t focus on arguments and facts like most leaflets, brochures, slogans or banners. In its own way, it inhabits a militant political position, it is direct action in the space of social communication. But it doesn t aim to destroy the codes of power and signs of control. Communication guerrillas do not intend to occupy, interrupt or destroy the dominant channels of communication, they focus on detourning and subverting the messages transported. But what s new about all this? Nothing. But standing on the shoulders of earlier avantgardes, communication guerilla doesn t claim the invention of a new politics or the foundation of a new movement. It is merely continuing an incessant exploration of the jungle of communication processes, of the intertwined and muddled paths of senders, codes and recipients. Johannes Grenzfurthner Monochrom

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.ExquisiteCorpse.mp3 In 2008, a team of filmmakers will create an exquisite corpse (google surrealists ) feature film to explore how narrative changes when it is collectively owned. Each team will create a 5 minute segment on film or video. When they are finished, they will pass the last minute of their film to the next team, along with headshots of the actors involved, and an object featured in their segment. No other information will change hands. The next team must incorporate one of these elements into their piece and will have 2 weeks to write, cast, shoot, and edit their segment. The final product will be a feature-length film, in which all of the elements that make up the narrative will be revealed for the first time. The panel, comprised of the major creative filmmaking roles (director, writer, DP, editor, actor) will discuss the changing rules of content creation, new ways to look at content mashups and their implications. The panel will explore issues of ownership in the world of YouTube, creative control, traditional story structure, and what happens to all of these when they are shattered by an arbitrary set of rules that mandate surrender of control. Jason Nunes Sr User Experience Architect, Adobe Consulting Scott Solary Senior Producer, CBS Interactive Don Downie Dir/DP, Small Media Extra Large Stacie Capone Actress, ScenePartners Cinema Alison Mao Indecent Exposure Productions Meghan Scibona Exec Producer, Small Media XL

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.UsingWiimotesInELearning.mp3 So you ve played Wii sports? But what s next for the wii? The Nintendo Wii has enjoyed great success as an entertainment system, with sales surpassing other next generation game systems. Can its revolutionary input devices be used for non-entertainment purposes, such as education? Computer based training has traditionally used standard interface devices, such as a mouse, keyboard, and monitor. Can the Wii s motion sensing and wireless pointing capability create more engaging and immersive learning experiences? Simply put; can it increase the learning retention rate? So far there have been some non-entertainment uses of the wiimote in medical applications like physical therapy. Also, the low cost of the wiimote has led to an explosion of homebrew experimentation. However, there are almost no examples of it being used for education yet. Panelists for this session include instructional designers, game designers, and software engineers with e-learning experience. This session will explore the idea of teaching with these devices when the goal is to teach, not entertain. But can wii do both? Brandon Carson Chief Instructional Designer, Sun Microsystems Inc Chris Pittman RFD Inc Patrick Sanchez Systems Admin, Enspire Learning

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.FilmmakersonDemand.mp3 The video on-demand (VOD) distribution market is gaining momentum. From web downloads to set-top boxes and DVR purchases, it is becoming increasing viable delivery vehicle for filmmaker s work and a new revenue stream for producers and studios. Find out where the on-demand market is headed as we talk to the leaders in the industry. Moderator: Chris Hyams CEO/Founder, B-Side Entertainment Chris Hyams CEO/Founder, B-Side Entertainment Lizzie Nastro Dir Acquisitions IFC Films Kip McClanahan ON Networks Joe Swanberg Nights and Weekends

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.NewMediaPoweringEntertainment.mp3 Online video and social networks are the new proving ground for musicians, filmmakers and artists yet to be discovered, but more importantly, they act as powerful and authentic communication channels for established artists. This panel will explore the ways technology is changing artist promotion. User-generated content, experimental viral marketing and tearing down the wall that separates artists and fans will be some of the concepts discussed. Daniel Graf Kyte.tv Eric Steuer Creative Dir, Creative Commons Carlton Evans Assoc Dir, The Moxie Institute

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.UsingMusicOnline.mp3 This panel will discuss the usage of music for various online formats, including (but not limited to) podcasting, blog MP3 postings, internet radio, and vlogs (or other video). This session will address the different copyrights, licensing, and royalties associated with different types of use. Learn how and why you need to get copyright and/or licensing clearance for the music you use, and which clearances you need for which uses in order to operate legally. We will also discuss copyright royalties, royalty payments, and royalty collectors, including SoundExchange, ASCAP, BMI, and SESAC. Moderator: Elise Nordling Marketing Services Manager, IODA Richard Bengloff Pres, A2IM Rusty Hodge GM, Soma FM Chris MacDonald Founder, IndieFeed Networks/LibsynPRO Elise Nordling Marketing Services Manager, IODA Brian Zisk C0-Founder/Tech Dir, Future of Music Coalition

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.TakeMunicipalWiFiBack.mp3 San Francisco. Chicago. Philadelphia. The list of governments that have tried and failed top-down municipal wireless projects around the country includes some of our nation s largest and most influential cities. But is municipal WiFi therefore consigned to the dustbin, destined to fail wherever it s tried? Take Municipal WiFi Back will take an in-depth look at the viability of municipal WiFi networks around the country and whether top-down or emerging grassroots networks are best equipped to handle this pressing issue. As broadband adoption grows and millions of WiFi hotspots pop up around the country, companies like FON are leveraging the strength of community WiFi to help build viable wireless solutions for major cities around the world. Grassroots approaches to WiFi have focused on leaving the bureaucracy behind, but face challenges in terms of expanding their reach and gaining momentum. Top-down municipal networks promise ubiquitous coverage but have run up against formidable barriers concerning cost of construction, cost of maintenance, and implementation. Both have a goal of eliminating unlawful WiFi piggybacking that opens up millions of Internet surfers to dangerous invasions of their personal privacy. Stop by this panel to find out the latest about attempts to bring safe, secure and ubiquitous WiFi coverage to our cities. Joanna Rees CEO of FON USA, FON Rich MacKinnon Pres, Austin Wireless City Project Esme Vos Founder, Muniwireless.com Silona Bonewald Founder, League of Technical Voters Spencer Ante Department Editor, BusinessWeek

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.RollOverGutenberg.mp3 This session will outline ways for print publications to forge deeper, more satisfying relationships with readers through presence- and attention-centered microblogging services like Twitter, Jaiku and Pownce, as well as through audio and video services like Vimeo, blip.tv, YouTube and SoundSlides. George Kelly Online Coord, Bay Area News Group-East Bay

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.VideoBlogFromIraq.mp3 A United States Navy trauma surgeon shares his experience caring for combat casualties in Ramadi, Iraq during a seven month stretch of the Iraq War. He describes the challenges in caring for critically wounded American troops, Iraqi civilians and security forces, and enemy combatants in an austere environment with limited resources and personnel. All the while he is able document his combat experiences and communicate with his family and friends back in the States with a videoblog maintained throughout his deployment. Moderator: Carlos Brown Trauma Surgeon, Brackenridge Hospital Carlos Brown Trauma Surgeon, Brackenridge Hospital

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.GreenSoftwareReally.mp3 Green design and sustainability has influenced every major industry, including software. Green software applies green design and sustainability principles to the design, engineering, and architecture of software and hardware systems. Software, though intangible, has an intrinsic relationship to hardware. This panel explores what green software means, how sustainability can impact software products and corporate cultures, and how technology leaders can approach problem solving and innovation from a sustainable, green POV. Kim Laama Sr User Experience Designer, Radar Networks Sara Todd Sr Design Analyst, Frog Design Inc Katie Fehrenbacher Earth2Tech/GigaOM Gavin Bell Nature Publishing Group Gavin Starks Dir, dgen network

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.GettingThereFasterWithOpenCode.mp3 Open Source software is everywhere and powers the most sophisticated products. Building on this work of others makes for strong foundations for your own products. Learn about the pros and cons of using and participating in the open source community and how this participation can get your product out faster and better. Using examples taken from his work in commercial and open source projects, Jack will show what you get, both good and bad, from using and participating in open code. He will also show how you can monetize components by dual licensing. Jack Moffitt CEO, Chesspark

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.BuildingWebAppsTogether.mp3 The all-knowledgable webmaster is long gone, replaced by groups of specialists. When they work well together awesome things happen. When they don t the results are ugly, insecure, inaccessible and slow, assuming they launch at all. What s the magic that great teams have in common, and what can we learn from them? Paul Hammond Flickr Simon Willison George Oates Lead Designer, Flickr Matt Biddulph CTO, Dopplr Dave Shea mezzoblue.com

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.ScalableWebVentures.mp3 Every popular website eventually runs into the same problem: how to scale. In general, you hope for as much traffic as possible when you are developing a new application, but what would happen if you actually got it? Could you keep up with the increase in users, data, bandwidth, servers, and everything else that makes your application go? This panel aims to expose some of the key issues that you will face as your traffic grows, with insight from people with proven track records working on complex, high volume systems. Topics such as load balancing, caching technologies, and database use will be discussed. The end goal is that we would like the audience to leave with a better understanding of the issues that they will face when their applications start to get material amounts of traffic, with the hope that they will be able to better plan for growth. Chris Lea Media Temple Joe Stump Lead Architect, Digg.com Inc Cal Henderson Badass MC, Flickr Matt Mullenweg Founding Dev, Automattic/WordPress Kevin Rose Founder, Diggnation/Digg Inc

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.MexicanManifesto.mp3 The Usability and Accessibility for the Web International Seminar, organized by the State Government of Nuevo Le-n and the Universidad de Monterrey, was held in July 26 2007. At the conclusion of the two-day conference, the organizers issued the first Manifesto on Usability and Accessibility for Mexican Government Websites. With input from conference participants and experts of UA web 2007, the Manifesto was signed by 23 Mexican states and 3 municipalities. The Manifesto states that , It is the duty of the creators and administrators of new technologies to improve people s quality of life. As administrators, our objective is to create and maintain websites that are both useful and easy to use for the widest possible audience: usable and accessible websites. We believe that government, academia and the private sector should work together to achieve this objective. In this session we will look at the 10 point commitment contained within the Manifesto, meet the people who led the development of the document and learn more about the barriers and successes of implementing the Manifesto. Moderator: Sharron Rush Exec Dir, Knowbility.org Sharron Rush Exec Dir, Knowbility.org Marta Sylvia del Rio Dir of Graduate Studies in Design and Engineering, Universidad de Monterrey Javier Hernandez Internet and Projects Dir, Gobierno del Estado de Nuevo Leon

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.SecretsOfJavaScriptLibraries.mp3 This talk will delve into the secret techniques used by JavaScript library authors to create comprehensive libraries that work seamlessly across browser environments. We ll look at everything from fixes for strange browser quirks, tricks for gaining speed, to tips for writing smooth animations. This panel will be held by experienced JavaScript Library developers who have, cumulatively, many decades of JavaScript development experience under their belts. Everything discussed will be backed up with publicly available, rock-solid, code. John Resig JavaScript Evangelist, Mozilla Corporation Sam Stephenson Programmer, 37signals Andrew Dupont Design Tech, Frog Design Inc Thomas Fuchs script.aculo.us Alex Russell Director, R SitePen, Inc.

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.HowWillPiracySaveMusic.mp3 Piracy can no longer be thought of as a nuisance. It is the paradigm through which people obtain music. This panel will discuss specific tactics on how piracy can be harnessed to our advantage and why it is a positive thing for the music industry. Jason Schwartz Prod Mgr, Angelsoft Tom Donohue Wiredset Randy Saaf CEO, MediaDefender Inc

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.AdSupportedMusic.mp3 Music and the surrounding experience, including festivals and concerts, are more popular than ever. At the same time, the music industry is facing seemingly insurmountable challenges, including lagging CD sales, piracy and the popularity of singles over albums. As labels struggle to invent new revenue streams, a number of ad-supported digital business models have emerged that enable free access to music and could prove to be a new hope for the music industry. Moderator: Tamara Conniff Group Editorial Dir, Billboard Information Group Tamara Conniff Group Editorial Dir, Billboard Information Group Steve Jang CMO/Head of Business Dev, imeem inc Peter Rojas RCRD LBL Simon Wheeler Dir Of Digital, Beggars Group Digital Ltd Ted Mico Interscope/Geffen/A&M Records

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.LifecycleOfAnIdea.mp3 You have an idea. Assuming you own it (you might not!), how can you commercialize it, while protecting it? What can you do if someone steals it? Follow the lifecycle of an idea from conception through commercial exploitation, protection, and defense. Moderator: Paul Huggins Associate, Wilson Sonsini Goodrich Associate, Wilson Sonsini Goodrich CEO, iTaggit Ben Brooke CEO, Invodo Inc Matthew Esber General Counsel, NCSoft Corporation

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.BloggersWhoMadeIt.mp3 What makes a blog a success? Not the famous giant here s $100 million for your startup kind of success, but a business that s big enough to let the founders do what they intended, remain independent and provide great editorial quality and strong communities online. Meet four publishers who ve done just that in diverse topic areas: Tech, Autos, Design, Celebrities. We ll dig into why they re successful, pry secret tips out of them, hear about their failures along the way and try to use their experiences to build a recipe for guaranteed success. Or at least a way to improve the chances. These four have been at it for years (two of them for a decade now) so they ve learned plenty of lessons. Moderator: Neil Chase VP, Federated Media Publishing Ken Fisher Editor-in-Chief, Ars Technica LLC Monish Bhatia Exec Publisher, MacNN.com/LeftlaneNews.com Danielle Friedland Pres, Celebrity Baby Blog Inc Jill Fehrenbacher Publisher/CEO, Inhabitat Neil Chase VP, Federated Media Publishing

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.VisualizingSustainability.mp3 How can we visualize the city of the future and create more interactive steps that lead to sustainability? How can we use technical simulations and games to build understanding of the resource-balanced world? What s the connection between an emerging Global Sustainable Society and video games? Moderator: Jon Lebkowsky Principal, Social Web Strategies Jon Lebkowsky Principal, Social Web Strategies Dawn Danby Aylanto Jamais Cascio World-Builder-in-Chief, Open the Future Joel Greenberg Writer, podaddies.com Pliny Fisk Co-Director, CMPBS

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.SoundtracksSeekingFilm.mp3 A look at the growing number of music licensing and technology options for vloggers, producers, and video designers Glenn Otis Brown Business Dev, YouTube

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.WidgetsInfluenceMusic.mp3 2007 saw Silicon Valley firms release innovative and highly-engaging widgets that reached broadly across multiple open platforms. As a result, an astonishing portion of the internet audience as a whole visited and interacted with these widgets on a daily basis. Aside from social networks, nowhere have widgets taken a stronger hold than in music. Visit official websites for Chris Brown, Radiohead, Dashboard Confessional, and scores of other artists and you ll find embedded chat rooms, music players, slideshows, video players, concert listings, artist avatars, polls, and many similar viral web applications. Last year and continuing into 2008, widget companies and record labels are working together to test new products, reach larger audiences and experiment with monetization. The business models for monetizing these audiences are only beginning to form. Can widgets help grow audiences for labels online? Can those audiences be monetized? This session will examine what s working, what s failing and what s to come - from a technical product perspective, as well as a business perspective, debated by internet and music industry leaders who are in the thick of things. Moderator: Liz Gannes , GigaOmniMedia Seth Sternberg CEO founder, Meebo Liz Gannes GigaOmniMedia Rogelio Choy VP Business Dev, RockYou John Bartleson VP New Media, Island Def Jam Music Group Ali Partovi CEO, iLike

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.AfterSXSWStayingInspired.mp3 Where do you go from here? How to enable the inspiration of SXSW week to fuel you, your organization and your creativity the other 360 days of this year? In this highly participatory session SXSW veterans and newcomers share their ideas and passion for maintaining the South-by-High of this week. Panelists will only talk for a short time. The remainder will be you, your challenges and solving them as a group in the chair of destiny. We look forward to sending you in the sunlight. Kevin Smokler BookTour.com David Dylan Thomas Online Content Editor, E-Gear Magazine Carla Borsoi Dir of Research Ask.com CC Chapman Partner, The Advance Guard

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.MultiPlayerOnlineGames.mp3 Casual MMOs are one of the fastest growing and exciting areas of the entertainment industry. From social, multi-player games on Facebook, to Korean imports like KartRider, the sector is booming. Many of the pioneers in this field are making substantial revenues through a wide variety of innovative payment methods. Join us and hear the secrets from the experts who are experimenting, and succeeding, with all sorts of novel commercial models including virtual item sales, subscriptions, advertising, and even physical merchandise. Michael Acton Smith CEO, Mind Candy Adrian Crook Consulting Producer Designer, Independent Joe Hyrkin VP Sales Gaia Online Jeremy Liew General Partner, Lightspeed Venture Partners Nabeel Hyatt Founder/CEO, Conduit Labs

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.FutureofCorporateBlogs.mp3 A candid discussion about what it takes to be the most relevant and engaging corporate blogs in business. Are corporate blogs relevant? Will the future see more corporations enter the blogosphere, or less? What fears and misconceptions do companies have about blogging and are these fears justified? The panel will discuss ways that a blog can augment a corporation s marketing efforts and improve customer service, while also addressing issues that companies must face before they decide to start blogging, as well as issues that could arise later. What tool(s), if any, will replace blogging? What impact do blogs and other social media have on corporations? How can companies engage bloggers when they leave their blogs, and should they? The panel will also investigate ways that corporations can accurately track and measure their blogging efforts, going beyond just tracking hits and visitors, to developing criteria to measure the true Return on Investment (ROI) for blogging. Overall, this session will provide a behind-the-scenes look at what it takes to feed the machine, manage (internal and external) expectations, plan for growth, and how to use a corporate blog as a tool to better communicate with and understand customers. Moderator: Mack Collier , The Viral Garden Mack Collier The Viral Garden Mario Sundar Community Evangelist, LinkedIn Lionel Menchaca Dell Kami Huyse Principl, My PR Pro

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.ThickAsThieves.mp3 What should you do when your fans start stealing your work? Is there anything you can do? Is embedding the video a viable answer? Do you need to be the sole point of distribution? Where is the line between piracy and promotion? Can artists make money in a world where everyone wants content for free? Is it possible to create an audience using un-traditional and unauthorized reproduction? Are the so-called pirates in fact the innovators for giving the audience what they want, how they want it, and where they want it? How does getting your video to the living room impact the issue? This panel will delve into the real world issues surrounding distribution technology, video piracy, file sharing, embedding and how all these issues influence the filmmaker. Ben Cote Dir of Brand DivX M dot Strange Over9000 Uberector, Over 9000!!!! Fred von Lohmann Sr Staff Atty, EFF Dean Marks Sr VP IP, Warner Bros Entertainment Inc Carlton Evans Assoc Dir, The Moxie Institute

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.LifeAfterIPhone.mp3 The iPhone may be the most disruptive technology of this decade. The countless ubiquitous computing tools available to User Experience professionals mean convenience and usability headaches. With boundaries blurring between web and mobile, how will the UX discipline change? This panel explores challenges for designing Rich Internet Applications for multiple devices. Moderator: Kyle Outlaw Sr Information Architect, Avenue A | Razorfish Kate Ryan Sr Content Strategist, Ten Digital Kyle Outlaw Sr Information Architect, Avenue A | Razorfish Scott Jenson Google Karen Kaushansky Sr UX Engineer, Tellme Loic Maestracci Dir of Mktg, Groove Mobile