360° View - A fresh view on marketing and advertising.

I first heard Mary Meeker, Managing Director of Morgan Stanley, speak at the Industry Standard’s Internet Summit conference in 2000. It was a mega conference held in the heat of the Internet hot-air balloon. Mary got it then and gets it now. Here is a link to a presentation she recently [...]

Yes, this is a sort of rant. I admit it. Is there any reason that business people should not have strong ethics or manners? I emphatically don’t think so. In fact, I never get it when people act lame. Here are four mini-stories about poor behavior. Even mine. Download Standard Podcast

Welcome to Part two with Michael Geoghagan, award winning Podcaster . Part Two gets a bit deeper into michael s brain as we discuss the degree of adoption of Podcasting within corporate America and the move into video Podcasting. You can read more about Michael, his Podcasts and best selling book in the previous post. Here [...]

Michael Geoghagan is the definition of a Podcast early adopter. His Reel Reviews was one of the very first Podcasts (and a way for him to get free DVDs for his home theater), he ushered Disneyland into the world of on-the-scene Podcasts and he is one of the creators of the headache inducing Grape Radio. [...]

Running out of PC juice in the airport. So, here is part two of my interview with Jeff Jarvis. No time for flowery words. Just enjoy the audio. Download Standard Podcast

Welcome to part one of my two part interview with Jeff Jarvis, master of the top 50 Blog BuzzMachine, media prognosticator and consultant. When I met Jeff in 1996 he had recently left the New York Daily News where he was the Sunday editor and associate publisher, Entertainment Weekly where he was founding editor and [...]

Here is part II of my interview about the world of wine marketing with Michael Honig of Honig Wines and Winery in Ruterford, CA. the heart of Napa. In this interview we cover everything from tasting rooms to women, wine and shoes. Download Standard Podcast

A few weeks ago we were asked by Napa Valley Vintners, the trade organization for Napa’s leading wineries (270 plus to be clear), to assist them with a brand positioning and creative concept project. Needless to say, we were very pleased to able to assist the world’s leading wine region to maintain its leadership position. [...]

In part two of my interview with Ian Beavis, Vice President of marketing of Kia Motors, we get his views on some of the current automobile industry marketing. Who is getting it right and who might not. Ian provides smart brief reviews of BMW, Lexus, Hummer, Volkswagen, Mini and the latest from Daimler-Chrysler – “Ask [...]

Ian Beavis, Vice President of marketing at Kia Motors, is known as one of the masters of automobile marketing. He dazzled the world of advertising last year, when as the Senior Vice President of Mitsubishi, he launched the integrated TV and web campaign “See what happens.” “See what happens” was a cliff hanger TV spot [...]

This is the second part of my interview with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies. This interview includes Michael’s views on what clients should look for when choosing an advertising agency: Strategically smart, passionate and without preconceived ideas about what media and marketing techniques [...]

This interview is with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies, and a 30+ year advertising industry veteran. Michael was a master of account management at Saatchi & Saatchi and its predecessor agency Dancer Fitzgerald Sample. Funny thing about DFS. Many people don’t remember it. But, when Saatchi bought the company in the mid-80's it had a blue-chip client list that included: Sara Lee, HP, Toyota, P&G, Nabisco and General Mills to just name a few. Michael is one of those advertising guru go-to-guys and was recently interviewed by Maria Bartiromo on CNBC about Nielsen’s announcement that will be rating commercials in addition to TV shows. A good idea that is still very much in its infancy. Believe me, Michael has some views on this. Michael and I also discuss his concept of consumer “engagement” – a holier grail than simply delivering a standard informative advertising message and how creating this engagement might be measured. We also discuss the importance of consumer insights to getting the right resonating message out there. This is Part One. Part two will go out into the universe next week. On a Ralston360 note, our Podcasting360 all-video site has been viewed over 1,500 times in the past two days. :) Download Standard Podcast

This show is part two of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview is with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for Johnson Johnson’s ACUVUE’s Podcast “Heather Jonelle” was conducted by our Business Development Director Laura Wegner. Ah, allow me [...]

Whirlpool is a leader in the world of Podcasting. Their “The American Family Podcast” is a great expression of early-adopter programming and, more importantly, proof of the Podcasting model. They claim over 70,000 downloads per episode for this family oriented and subtle branding tool. Our interview is with Audrey Reed-Granger, Whirlpool’s Director of Public Relations. [...]

Whirlpool is a leader in the world of Podcasting. Their “The American Family Podcast” is a great expression of early-adopter programming and, more importantly, proof of the Podcasting model. They claim over 70,000 downloads per episode for this family oriented and subtle branding tool. Our interview is with Audrey Reed-Granger, Whirlpool’s Director of Public Relations. [...]

This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San Francisco area. Risto and I discuss Nokia’s move into Podcasting with the introduction of a Podcasting client for their N series phones, the growing competition between Nokia, Apple and Motorola, the [...]

This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San Francisco area. Risto and I discuss Nokia’s move into Podcasting with the introduction of a Podcasting client for their N series phones, the growing competition between Nokia, Apple and Motorola, the [...]

Part two of my interview with Podcast411’s Rob Walch gets into the detail of Podcasting. This interview covers Rob’s thoughts on the definition of Podcasting, the size and make up of the audience, the importance of iTunes and the iPod to Podcasting (did you know that iPods are more popular on college campuses than [...]

Part two of my interview with Podcast411’s Rob Walch gets into the detail of Podcasting. This interview covers Rob’s thoughts on the definition of Podcasting, the size and make up of the audience, the importance of iTunes and the iPod to Podcasting (did you know that iPods are more popular on college campuses than [...]

Rob Walch started Podcasting in 2004 making him a true Podcasting pioneer. His weekly Podcast Podcast411 is recognized as one of the most listened to Podcasts about, of all things, Podcasting. Each week – and Podcast411 is now up to its 150th show! – Rob interviews a real live Podcaster in a format that [...]

Rob Walch started Podcasting in 2004 making him a true Podcasting pioneer. His weekly Podcast Podcast411 is recognized as one of the most listened to Podcasts about, of all things, Podcasting. Each week – and Podcast411 is now up to its 150th show! – Rob interviews a real live Podcaster in a format that [...]

We are back with Part Two of our interview with Lance Mald, Vice President Creative Director of Corporate Sales and Marketing at Time Inc. This episode includes a discussion of what advertisers are now looking for from media companies like Time Inc. and advertising agencies as the world of media has moved from the traditional to [...]

While I am on a beach in Costa Rica I am sending this Podcast interview with Lance Mald, Vice President and Creative Director of Time inc., to you via a pre-scheduled RSS feed. Lance recently joined Time Inc. as its first Creative Director and moved from a long career in advertising as Executive Creative Director and [...]

We are back with Part Two of our interview with Lance Mald, Vice President Creative Director of Corporate Sales and Marketing at Time Inc. This episode includes a discussion of what advertisers are now looking for from media companies like Time Inc. and advertising agencies as the world of media has moved from the traditional to [...]

While I am on a beach in Costa Rica I am sending this Podcast interview with Lance Mald, Vice President and Creative Director of Time inc., to you via a pre-scheduled RSS feed. Lance recently joined Time Inc. as its first Creative Director and moved from a long career in advertising as Executive Creative Director and [...]

I am running. I am off to a two week vacation and I can’t find my show notes for the third part of my ranging interview with ADWEEK and ADFREAK s Cathy Taylor so you’ll just have to listen… hey, stuff happens. While I am away, I’ll be sharing a two part interview with Lance Mald, [...]

I am running. I am off to a two week vacation and I can’t find my show notes for the third part of my ranging interview with ADWEEK and ADFREAK s Cathy Taylor so you’ll just have to listen… hey, stuff happens. While I am away, I’ll be sharing a two part interview with Lance Mald, [...]

Here is part two of my interview with ADWEEK’s Cathy Taylor, Contributiing Editor of ADWEEK Magazine and blogger at ADFREAK. Cathy has been covering the interactive world for ADWEEK since 1994. In this episode, Cathy helps us understand why changes in the advertising world have accelerated so quickly in the past few months. She mentions that [...]

Here is part two of my interview with ADWEEK’s Cathy Taylor, Contributiing Editor of ADWEEK Magazine and blogger at ADFREAK. Cathy has been covering the interactive world for ADWEEK since 1994. In this episode, Cathy helps us understand why changes in the advertising world have accelerated so quickly in the past few months. She mentions that [...]

This episode of 360View is the first part of a three part interview on traditional and interactive advertising with Catherine P. Taylor, Contributing Editor of ADWEEK Magazine and prolific blogger on ADFREAK. Cathy brings over 20 years of her keen views on the state of advertising, advertising agencies and the trends in interactive marketing. I am [...]