ResearchTalk

STARRING: Alan C. Middleton, Grant McCracken and Richard Eisermann. Brought to you by ESOMAR's 2008 Congress Event in Montreal. Visit www.esomar.org for more details. -----PODCAST----- "I think all the research industry should adopt a CFO, because what the CFO wants to know is not whether that ad. tested better than that ad., but does the whole program move us ahead in making brands more valuable in peoples' lives and therefore dropping to the bottom line." (Alan C. Middleton). In this preCast, ahead of this year's Congress in Montreal, BrainJuicer Chief Juicer John Kearon chats with three of the keynotes about how cultural and technological changes are impacting peoples' lives, and how the disciplines of marketing, branding and research need to adapt. Joining John is former senior JWT ad. executive Alan C. Middleton, popular anthropologist Grant McCracken, and design entrepreneur Richard Eisermann. STARRING... - Alan C. Middleton, Assistant Prof. of Marketing and Executive Director, Executive Education Centre, Schulich School of Business, York University (http://www.schulich.yorku.ca/SSB-Extra/Faculty.nsf/faculty/Middleton+Alan). - Grant McCracken, Anthropologist, Research Affiliate, MIT (http://www.cultureby.com). - Richard Eisermann, Co-founder, Prospect (http://www.prospectdesign.eu). - John Kearon, Chief Juicer, BrainJuicer (http://www.brainjuicer.com) (host). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [27:20]----- 00:00 Intro. 03:10 Brands as a shared construct (incl. 2-way conversations). 03:38 University of Edinburgh's research into the role of political brands (Alan). 04:52 "Designers will increasingly be providing the tools and methodologies for people to provide their own answers...the challenge is trying to provide a business model" (Richard). 06:20 Mass ethnography (Grant). 07:14 "In an experiment...noticed that everyone in a bar stopped drinking at the same time, even when they were blind!" (Grant). 07:33 Open-source branding (Grant). 08:29 User-created content is changing media consumption patterns (Alan). 10:10 Engaging people in the marketing process ("Marketers are becoming a symmetrical party in the relationship") (Grant). 11:17 In a more complex world, research should be seeking themes and inspiration, not discrete answers ("Stop using research to invent products!") (Alan, Richard). 13:38 Marketing needs to know when a prosumer vs consumer approach works (i.e. co-creation vs. prescriptive) (Alan). 14:30 Why ethnography can be more inspiring than traditional research approaches (Grant). 15:56 Designers need to understand 'meaning' and direct contact with consumers is the only source of this (Richard). 16:52 The need for 'whole human research' (Alan). 17:47 Innovation happens at the fringes, but most research doesn't go there (e.g. off-road bicycles). 20:16 Overcoming risk-averse behaviour in corporations ("the high risk of not taking a risk") (Alan). 21:59 Overcoming risk-averse behaviour in the MR industry (balanced score cards). 24:52 Wrap-up. -----NOTABLE MENTIONS----- Andrew Keen, "Cult of the Amateur". Co-creation. David Weinberger. Design Council. Disintermediation. Economic downturn. Ethnography. IDEO. JWT. Naomi Klein. Neil Gershenfeld. Sid Levy. Whirlpool. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com).

"The biggest challenge is not the technology, but in changing peoples' habits" (Julia Hailes). -----PODCAST----- Former BT futurologist Ian Pearson recently joined a futures consultancy with a bang when he put out the provocative report "Achieving CO2 reductions in the UK by using technology instead of muddled thinking" (www.futurizon.com/articles/carbonfeb08.doc). The report suggests, among other things, that the rush to save the world from dwindling energy reserves, global warming etc. is forcing policy makers and other stakeholders to make poor decisions. Sustainability consultant and author Julia Hailes MBE kindly agreed to put Ian on the spot in this quickfire conversation to discuss Ian's analysis. As expected, the two don't agree on much, but there is some common ground. STARRING... - Ian Pearson, Futurizon (http://www.futurizon.com), personal website and blog (http://www.btinternet.com/~ian.pearson). - Julia Hailes MBE, sustainability consultant (www.juliahailes.com), and author, "The New Green Consumer Guide". Listen to other podcasts featuring Ian (http://www.researchtalk.co.uk/rt/index.php?s=Ian+Pearson) and Julia (http://www.researchtalk.co.uk/rt/index.php?s=Julia+Hailes). -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [32:08]----- 00:00 Intro. 00:55 Ian: We shouldn't be rushing in to solve Climate change. Waiting for future technology can help to better solve the problem. 01:55 Julia: The more we do sooner...the better it's going to be. Not convinced that technology is the answer. 03:11 Ian: Rushing generates a negative impact (eg. wind power case study). 04:05 Julia: Wind turbine early adopters started to become more aware of their energy usage and reduced consumption as a result. 04:50 Ian: Better to capitalise on peoples' emotional commitment when technology/things do work. 05:27 Ian: Landfill and recycling policies need to be thought through much better (danger of alienating tax payers). 07:12 Julia: UK suffers from different recycling policies throughout country. Need for more centralised thinking (causes issues when advising supermarkets). 08:10 Ian: Centralised thinking is a boon for scientific approaches. 08:30 Julia: Futurizon report does not cover packaging sufficiently (P&G detergents spend disproportionate amount of time worrying about packaging). 09:41 Ian: Better for brands to be seen to be doing something. 10:19 Julia: Report in danger of being in a fantasy world (eg. shooting nuclear waste into space, diluting Uranium a better idea!). 10:36 Ian: Believe this will be do-able in the future (via space elevator). 12:00 Julia: Against nuclear power because it offers a poor return. Other technologies are more cost effective (wave, tidal, solar power), yet receive a fraction of the investment. 13:18 Ian: Agree. Nuclear has probably reached the end of its use by date as solar power prices could match conventional power by 2016/17. 14:31 Julia: More sensitive solar film being developed. Challenge is to manufacture in scale. 14:59 Ian: Oil companies have a vested interest in pushing technologies that can scale. 15:41 Julia: Bio fuels - a red herring as not a practical alternative to oil. 16:21 Ian: Agree. An example of scoring quick political points without adequately thinking through the solution. 18:20 Ian: Suggestion - creating carbon reefs with plastic waste. 19:06 Julia: Prefer glass to plastic. 20:07 Ian: Transport idea - apply Internet protocol/packet systems to the road to maximise use with electronically driven 'pods' (road trains). 22:54 Julia: Would be a challenge to use in rural areas. 23:17 Ian: EU initiatives are already in progress to automate highways. Also a social solution. 25:03 Julia: The fact that people can be tracked may raise privacy issues. 25:23 Ian: "Privacy issues are being eroded whether we like it or not." 26:30 Julia: Disagree with Ian that people should not be encouraged to reduce consumption, e.g. reduce air travel. 27:06 Ian: Soon planes may be able to run on batteries, thereby assuaging the CO2 concerns of air travel. Plus, air travel is a small CO2 contributor and contributes alot via taxes. 28:48 Julia: Report makes some big assumptions and is overly optimistic. Energy rationing is the status quo. 29:31 Ian: While there is a strong case for reducing demand in the short term, long term needs will be more than satisfied with new technologies. 30:21 Julia: Not as optimistic as Ian. 30:47 Ian: Closing comment. -----NOTABLE MENTIONS----- Air travel. Big brother. Biofuels. Biogas. Climate change. Nucleur power. Privacy. Solar farms. Solar power. Superconductivity. Sustainability. Transport. Wave power. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the outro.

"True leaders tend to be successful at pretty much whatever's given to them." (Philip Barnard). -----PODCAST----- In this edition of The Leadership Show, Simon Chadwick chats with four leaders who have spent the past five decades successfully building substantial entities. Folks such as Jay Wilson (http://www.consultcambiar.com/jay.htm) who built Roper Starch (sold to NOP World), Bill Pegram (http://gravitas-partners.com/biographies/bill_pegram.html) who co-founded and built Pegram Walters (sold to Synovate), Philip Barnard who built Research International from its founding days as a division of Unilever (sold to WPP), and Tim Bowles who built IRI Europe. This is one of the most fun podcasts to listen to thanks to Simon and his guests. BTW, Simon wrote and presented an excellent paper at ESOMAR '07 for free download entitled "Leadership - The Men and Women Who Shape Our Industry" (http://www.consultcambiar.com/Leadership_-_The_Men_and_Women_Who_Shape_our_Industry.pdf). STARRING... - Bill Pegram, Bill Pegram & Co (http://www.billpegram.co.uk) and gravitas (http://gravitas-partners.com). - Jay Wilson, Wilson Connexions (http://www.wilsonconnexions.com) and Cambiar (http://www.consultcambiar.com). - Philip Barnard, former chairman and CEO, Kantar Group (http://www.kantargroup.com). - Tim Bowles, former head, IRI Europe (http://www.infores.com) and former CEO, West Europe for Synovate (http://www.synovate.com). - Simon Chadwick, Cambiar (http://www.consultcambiar.com) and gravitas (http://www.gravitas-partners.com) (Host). Get more podcasts in this series @ http://www.researchtalk.co.uk/leadership. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [35:12]----- 00:00 Intro. 02:08 Framework for good leadership (profit centres, giving responsibility to those who can handle it). 02:50 Encouraging entrepreneurialism (freedom to make mistakes, having a vision). 03:46 Are entrepreneurial leaders different/better than corporate leaders? 04:19 A creative excitement with the current generation of emerging agencies. 05:39 The 1970s and 1980s - the age of 'gentleman amateurs' (jewellery store anecdote). 07:45 Challenges in managing widespread change in the industry (change of ownership, bankruptcy). 10:00 Getting rid of 'dead wood'. 11:34 Avoiding motivation systems that reward people equally (print department anecdote). 12:54 Being willing to challenge the conventional wisdom (pituitary glands of newts anecdote). 14:51 Filling leadership positions externally versus internally. 15:20 Thoughts on people who these leaders nurtured (Ed Keller, Nigel Spackman, Richard Silman, Michelle Norman, Barbara Martin, John Samuels). 17:36 The challenge of the american 'can do' attitude. 18:57 As a leader, 'knowing what to do' is not difficult if you listen carefully and can sell the message (IRI pricing anecdote). 20:39 Difficult moments (telephone company anecdote). 21:41 Deciding to start a company - Bill Pegram. 23:18 Resisting corporate creep (organisation chart anecdote). 23:59 Leadership heroes (Mark Abrams, Elmor Roper, Starch, Ronald Reagan, Harry Truman, Michael Vaughan, Richard Silman, Brian Goschalk, Dilbert, Philip Barnard, Doug Brown, Paddy Ashdown, Tony Blair, Eileen Cole, Stephen King, Jeremy Bullmore, Charles Darwin). 30:32 What the leaders are currently involved in (cottage building, archeology, snowshoeing). 33:17 Regrets. -----NOTABLE MENTIONS----- Aegis. AGB. Alan Walters (Pegram Walters). Art Nielsen. Barbara Martin. Birdsye. Brian Goschalk (Ipsos). Charles Darwin. Dilbert. Doug Brown (founder, AGB). Ed Keller (Keller Fay Group). Eileen Cole. Elmo Burns Roper, Jr. George Gallup. Harry Truman. INRA. IRI. Jack Welch. Jeremy Bullmore (WPP). John Betjeman. John Samuels (ex. BMRB). Mark Abrams. Michelle Norman (CEO, Synovate UK). Nigel Spackman (chairman, TNS UK). Paddy Ashdown (former MP). Pat Dowding (Pegram Walters). Red Mottley. Research Bureau. Research International. Richard Silman (CEO, Ipsos UK). Ronald Reagan. Roper Starch. Simon Chadwick. Stephen King (ex. WPP). Synovate. Tony Blair. Trevor Richards. Unilever. -----QUOTES----- See www.researchtalk.co.uk. -----MUSIC----- Music courtesy of Steffen Coonan and Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the outro.

STARRING: Mary Beth Kemp, report co-author and Principal Analyst, Forrester Research (www.forrester.com) Tony Effik, Head of planning, Publicis Modem (www.modemmedia.com). Tony also blogs about the social graph (http://socialgraph.blogspot.com) Forrester Research recently published an 18-page report/detailed thought-piece (http://www.forrester.com/Research/Document/Excerpt/0,7211,43875,00.html) provocatively titled 'The Connected Agency', discussing the model they foresee successful advertising agencies migrating towards to overcome many of the disruptive influences and changes in consumer behaviour we're seeing. Needless to say we were interested in exploring these issues and challenges with one of the authors of the report. And we roped in Tony Effik, planning head at a digital agency, to better understand the ramifications not just for the advertising world but also for brand marketers, and for media, marketing and research agencies. It's not a pretty picture... UPDATE: In the podcast we mention that the report's free. Actually, that's a bit misleading because it's only free to clients - oops! -----FEEDBACK----- Please comment on this podcast: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----THANKS----- Freelance media and marketing journalist Jo Bowman for the use of her dulcet tones for the outro. -----MUSIC----- Courtesy of Theatrimus from http://music.podshow.com.

STARRING: Gian Fulgoni, Chairman and co-founder, comScore. As well as popping into see Max during our recent US trip, we also caught up with Gian Fulgoni of comScore in the Chicago office (their HQ is in Virginia where CEO Magid Abraham and much of the engineering team is based). comScore is one of the main providers of internet measurement and competes with Nielsen Online (formerly Nielsen NetRatings), Compete.com, Hitwise, and Quantcast as well as others. That said, comScore and Nielsen are generally considered the bigger boys of the bunch given how often their share data is cited in the media (e.g. monthly shares in the lucrative online search market). The internet measurement sector is very technology-hungry. In the early years, comScore literally ate up millions of dollars to get its IT infrastructure established and working right. It has one of world's largest databases as a result of the oceans of data being sent back daily from panelist PCs (a widget records their internet activity, with their permission, and siphons it, along with detailed transaction data, over to HQ). These efforts were rewarded when, in 2007, comScore was annointed one of 47 technology pioneers at the WEF in Davos. 2007 was arguably a good year for comScore's initial investors. 2007's IPO provided for a much-needed liquidation for this band of investors who backed the firm since 2000, including after the dotcom bust when venture financing virtually dried up. At one point comScore's market cap hit $1bn; it's still pretty amazing to think that a company that has only been trading for around seven years is already worth over half as much as TNS, a widely admired and solid growth firm, but one still largely based around traditional research techniques. In this short chat with Gian, we discuss an area that he's passionate about: why ad. dollars are only slowly moving online. It's that old chestnut: online finally commands a significant amount of consumer attention (compared with other media such as tv), and yet still only commands a fraction of the advertising dollars spent on tv and other mass-market media. We also ask him about whether Facebook is worth the reported $15bn, the conversation having taken place shortly after Microsoft made its investment. comScore is Gian's second business success. Prior to this, both him and Magid led IRI through a period of rapid growth. And in-between, he found time to invest in Gibsons, a successful steak restaurant in Chicago (which we, of course, had to sample - very yummy!).

STARRING: Praveen Gupta, Director and co-founder, Cross-Tab On a recent trip to India we were keen to learn a bit more about the state of the research industry there and were pleased when Praveen Gupta invited us over to Cross-Tab's Bangalore office for a chat. Must admit that not having been to India for a long, long time, we didn't know what to expect in terms of the state of development there. You hear about a sub-continent that is home to both extreme poverty and some of the most technologically advanced organisations in the world as a result of churning out probably more science graduates than anywhere else on earth. Bangalore is one of three cities, alongside fellow southern cities Hyderabad and Chennai, vying for the super high tech crown. There's an incredible buzz as you travel down surprisingly modern streets from the airport. We later learn that the local mayor did this strategically to give the impression that all of Bangalore was like that whereas this is only the case for certain 'key routes'. We got to know about Cross-Tab when we wrote about them hiring a global CEO from Microsoft (Kumar Mehta, a former top executive there). Cross-Tab's claim to fame is both as a pioneer in MR outsourcing and, apparently, 'the only full service online research agency in India'. In this short chat with Praveen, a co-founder and modern-day Indian entrepreneur, we hear about: - MR outsourcing (and how this accidentally became one of their strengths) - Online research in India - The middle class - The super rich - Indian entrepreneurism - The market for MR - Future challenges - Blog mining The full chat with Praveen was quite a bit longer and highly informative and stimulating. We'd like to thank him again for the warm hospitality.

STARRING... - Max Kalehoff, previously VP Marketing with Nielsen Online (www.nielsen-online.com) and now VP Marketing with Clickable (www.clickable.com). He blogs at www.attentionmax.com. Max's career to date has covered internet measurement (Media Metrix, comScore), WoM and CGM (Nielsen Buzzmetrics). He's a well known and respected marketing blogger and is passionate about making advertising compelling and relevant (so much so that he moved to online advertising firm Clickable shortly after this conversation). The conversation covers Max's views on engagement, defensive branding and, increasingly an issue, the trade-off between advertising-driven business models and consumer privacy, a la Facebook's Beacon and Google's purchase of DoubleClick. BTW, Max and I briefly met at Nielsen's eery-feeling Manhattan HQ, during a recent US trip. After a relaxing sushi lunch, we headed back to the office to record the above chat and props to Max for making time even though it compromised his prepping for a major client conference.

STARRING... - Oliver James, psychologist, author, broadcaster (www.selfishcapitalist.com) An exclusive video of Oliver James, the well known psychologist, author and broadcaster, talking at the recent AQR Trends '07 about his fascinating new book Affluenza. The chat is both thought-provoking and funny, and there's an audience q and a session at the end.

STARRING... - Sean Pillot de Chenecey, Captain Crikey (www.captaincrikey.com) - Sarah Davies, MD, Henley Centre HeadlightVision (www.hchlv.com) Sean refers to his company, Captain Crikey, as an 'alternative marketing consultancy' and listening to this chat with Sarah you certainly get an alternative, highly sceptical view of web 2.0, social networks and Second Life. Listen as Sarah defends some of these exciting innovations from the man who believes that luddites are a "...much maligned set of people." Sean also shares the reasons why we should have more Chav representation in agencies.

STARRING... - William Higham, Next Big Thing (www.next-big-thing.net) - Alison Fydler, Joint MD and co-founder, Firefish (www.firefishresearch.com) Of all the trends discussed during the AQR Trends '07 conference, the one William talks about here could be one of the most significant, in our humble opinion. He suggests that age-based targeting is becoming significantly less relevant across many categories. For example, grey folks exhibit teen-like behaviour (eg. still into hedonism and rock 'n roll) and vice versa (teens exhibiting social responsibility and an interest in politics). Listen to William as he chats with Alison from the award-winning Firefish, about the wider implications of William's theories. Interesting tidbit about Alison and William: we randomly paired them up for this chat but little did we know that the two already knew each other from years ago as they were growing up! BTW, references to 'Oliver' are to Oliver James who spoke before this chat took place, and he spoke about his new book, 'Affluenza'.

STARRING... - Dr. Nick Southgate, Planning Partner, Grey Advertising (www.grey.co.uk) - Chloe Fowler, Razor Research (www.razorresearch.co.uk) Well, that headline certainly got your attention :) But Nick doesn't feel it's an exaggeration, as he explains in this short chat with Chloe.

STARRING... - Caroline Hayter (Whitehill), Co-founder and Strategist , Acacia Avenue (www.acacia-avenue.com) (host). - Geert van Kuyck, Senior Vice President of Global Marketing Management, Philips (www.philips.com). Geert van Kuyck of Philips is a seasoned marketing executive, having previously worked at very senior levels in Starbucks and Procter & Gamble. Here he chats with Caroline about the overwhelming need for a more authentic understanding of consumers, among both the research and marketing communities. It may surprise you to learn that he believes there's such a big gap here (between rhetoric and reality). Have a listen to his take, and on why he regards engagement and humility as key qualities for success. Thanks to BrainJuicer (www.brainjuicer.com) for making the video possible.

STARRING... - David Penn, MD, Conquest Research (www.conquestuk.com) (host). - Prof. Lou Marinoff, The City College of New York (www.loumarinoff.com). Don't ask us what these guys are talking about, it's philosophy and way over our heads! Kidding aside, they chat about, among other things, using values from faiths such as Buddhism to build strong and compassionate brands with purpose, meaning, and integrity, essentially brands that can do good and be good. Thanks to BrainJuicer (www.brainjuicer.com) for making the video possible.

STARRING... - Tariq Krim, CEO, Netvibes (www.netvibes.com). We were about to film the chat when Tariq mentioned his computer, with the presentation he was about to give, had crashed. He only had around an hour to recreate it and we stole about 15mins from that, but he was cool and that's pretty impressive for a guy who founded and has built the Netvibes web 2.0 personalized home page into one of the world's most popular blog readers and so has quite a weight of expectations on his shoulders. This chat is probably more interesting for you web 2.0/research 2.0 folks out there. We touch on... - The attention economy. - Behavioural data, privacy, data portability. - Widgets and Netvibes' business model. - Netvibes' short-term road map. - The neutral hub to organise your social life. - Ensuring business models don't stifle innovation. - Advice to aspiring entrepreneurs. - The long/short game (shamelessly nicked from Lindsey www.wallstrip.com). - Notable mentions: Facebook, Google, Microsoft, MySpace, OpenID, RSS, Yahoo. Thanks to BrainJuicer (www.brainjuicer.com) for making the video possible.

STARRING... - Sean Pillot de Chenecey, Captain Crikey (www.captaincrikey.com). - Keynote Oliver James, psychologist, author and broadcaster (http://en.wikipedia.org/wiki/Oliver_James). - William Higham, Next Big Thing (www.next-big-thing.net). - Dr. Nick Southgate, Grey Advertising (www.grey.co.uk). We popped to the AQR Trends Day event yesterday, something that's run every couple of years, and were pleasantly surprised by the interesting mix of speakers and excellent organisation thanks to AQR chair Rosie Campbell and her team. Thanks to guest host Sarah Davies, Alison Fydler and Chloe Fowler for their sterling work. As always, feel free to embed the video on your own blog/website.

One of the most moving presentations at this year's Congress covered the trials and tribulations of doing research in Afghanistan and Iraq, essentially an update to last year's story (www.researchtalk.co.uk/rt/2006/10/04/esomar-8-life-and-death-mr/). Matthew Warshaw of D3 Systems Inc. (www.d3systems.com), one of the speakers and MD of the agency in Afghanistan (ACSOR-Surveys), gave us the video below, produced by non-profit The Asia Foundation (www.asiafoundation.org), to share with you. It takes us through some of the more pedestrian measures they take to get at the information and is not nearly as horrific as some of the events recounted last year. As an aside, if you happen to meet Matthew Warshaw or his colleague Karl Feld, get them to recount some of their intriguing and fun stories from over the years. Let's just say that Afghanistan isn't their only experience of working in some of the more gritty or risky parts of the world

STARRING... - Gary Bembridge, Unleashed on Marketing (http://www.garybembridge.com). Part of our occasional Best of the Podosphere (BoP) series. Gary Bembridge is VP of global strategy & marketing at Johnson & Johnson and produces this promising "Unleashed on Marketing" podcast series in his spare time based on over 25 years in the marketing game. We rarely listen to podcasts that just involve one person but there's something about the South African accent that draws you in (sic Joe Jaffe's "Across the Sound"). And in this episode, ostensibly called "What makes you different?", Gary brings together much of the latest thinking and discussion around creating brand meaning, doing good, having big ideas etc. Quite long at c. 40mins but it is, IMHO, worth persevering. -----FEEDBACK----- Please comment on this podcast: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----THANKS----- Many thanks to Gary for granting us permission to host this podcast.

Brought to you by ESOMAR's 2007 Congress Event in Berlin. Visit www.esomar.org for more details. -----PODCAST----- In the final of three preCasts ahead of this year's Berlin-based Congress, conference chair John Kearon creates a stirring debate with three of the keynotes (an Oscar-winning film director with two best-selling authors and philosopher) on creating and delivering excellence. If you haven't already, do listen to the earlier podcast with Florian, James and Lou in which they briefly introduce themselves and share their views on the value of research. STARRING... - Florian Henckel von Donnersmarck, Film Director, "The Lives of Others". - James Surowiecki, Author, "The Wisdom of Crowds". - Professor Lou Marinoff, Philosopher and Author, "The Middle Way: Finding Happiness in a World of Extremes". - John Kearon, committee chairman and Chief Juicer, BrainJuicer (http://www.brainjuicer.com) (host). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [20m37s]----- 00m00s Intro. 01m45s MR and the movie business. 04m19s Clash of models in publishing: instant bestsellers vs. timeless classics. 05m21s Does being unreasonable and setting high standards deliver excellence? 06m57s Distinguishing between talented visionaries and crackpots (Enron, Worldcom etc.). 08m57s Failure as a condition for success and progress. 11m27s The even-odds rule: even geniuses fail. 11m40s The perfect collaborator: someone with one hearing ear and one deaf ear. 13m01s Listening better: where research falls short. 16m44s Co-creation and user-centred innovation. 16m37s Karaoke and user-generated films. -----NOTABLE MENTIONS----- "Breach". "Evan Almighty". "Spiderman". "The Godfather". Alfred Hitchcock. Anthony Minghella. Bernie Ebbers. Bill Gates. Charles Babbage. Co-creation. Creativity. Digital downloads. Ecclesiastes. Einstein. Enron. Entrepreneurism. Eric Von Hippel. Fox Searchlight. Happiness. Harry Potter. Hollywood. Jeffrey Skilling. Long tail. Mario Puzo. Steve Jobs. The movie business. Venture capital. Visualization. Worldcom. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

Brought to you by ESOMAR's 2007 Congress Event in Berlin. Visit www.esomar.org for more details. -----PODCAST----- In a series of short clips (c. 3-4mins each), three of the ESOMAR keynote speakers for the upcoming Congress event explain what makes them tick and what they're going to be wowing the audience with in Berlin. STARRING... - Florian Henckel von Donnersmarck, Film Director, "The Lives of Others". - James Surowiecki, Author, "The Wisdom of Crowds". - Professor Lou Marinoff, Philosopher and Author, "The Middle Way: Finding Happiness in a World of Extremes". - John Kearon, committee chairman and Chief Juicer, BrainJuicer (http://www.brainjuicer.com) (host). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

Sponsored by -----KD CONSULTING----- This podcast is sponsored by KD Consulting (http://www.kdconsulting.co.uk), leaders in quality market research recruitment. Please visit them at (http://www.kdconsulting.co.uk) for the latest opportunities and recruitment advice. -----PODCAST----- "My senior management team, I made sure that they could do stages 1 (turnaround) and 2 (growth), with a real emphasis on delivering 2." Meet Kimberly Till, head honcho at TNS North America. And by "meet" we mean this is the first chance to really get to know her, her passion and easy going personality. Back in May 2006, Kimberly accepted the challenge of turning around the troubled North American operations of TNS, the world's #2 MR firm. She took on this challenge despite lucrative offers from internet startups after a career at Microsoft and in media and entertainment. Listen on to find out how the turnaround is going, how she approaches leadership, and how she intends to inject a much-needed spirit of entrepreneurism into TNS NA. STARRING... - Kimberly Till, President and CEO, TNS North America (http://www.tnsofres.com). Get more podcasts in this series @ http://www.researchtalk.co.uk/leadership. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [14m57s]----- 00m00s Intro. 00m56s Kimberly's progress on TNS NA's turnaround. 01m51s Tackling the post-merger consolidation (with NFO). 02m22s Why Kimberly chose TNS over countless lucrative offers from tech start-ups. 03m12s Leadership challenges during the turnaround. 04m32s Hiring leaders from within the industry vs. outside. 05m59s Hiring for turnaround (survival) vs. post-turnaround (growth). 07m35s Attracting talent to the new TNS NA. 08m23s Leadership style. 08m55s Shifting TNS NA from a "Microsoft" to a "Google". 09m46s Encouraging entrepreneurism and risk. 12m20s Importance of qualifications. 13m02s Inspirational heroes. -----NOTABLE MENTIONS----- Apple. Bill Gates. David Lowden. Euro Disney. Google. M&A. MBA. Michael Eisner. Microsoft. Steve Jobs. The Lion King. Walt Disney. -----QUOTES----- See www.researchtalk.co.uk. -----MUSIC----- Music courtesy of Steffen Coonan, The Blue Mile and Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to KD Consulting (http://www.kdconsulting.co.uk) for sponsoring this podcast, and to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the outro.

Sponsored by -----KD CONSULTING----- This podcast is sponsored by KD Consulting (http://www.kdconsulting.co.uk), leaders in quality market research recruitment. Please visit them at (http://www.kdconsulting.co.uk) for the latest opportunities and recruitment advice. -----PODCAST----- "Probably the single most important quality [for leadership] at the moment is clarity." (Lorna Walters). In the previous edition of The Leadership Show, host Simon Chadwick chatted with some of industry's foremost entrepreneurs. Now it's the turn of three corporate leaders in mega agencies to define their leadership style and imperatives. And while you'd expect a contrast, it's not always in the areas you'd expect. STARRING... - Bob Skolnick, CEO, Synovate North America (http://www.synovate.com). - Lorna Walters, CEO, Research International USA (http://www.research-int.com). - Phyllis Macfarlane, Head, GfK NOP Custom (http://www.gfknop.co.uk). - Simon Chadwick, partner, Cambiar (http://www.consultcambiar.com) and gravitas (http://www.gravitas-partners.com) (Host). Get more podcasts in this series @ http://www.researchtalk.co.uk/leadership. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [22m32s]----- 00m00s Intro. 01m21s Most important qualities in large agency leaders. 03m27s The value of passion in corporate leadership. 05m11s Dealing with change - corporate restructuring, being sold. 06m22s The challenge of employee transparency and mission evangelism. 07m00s Decision-making autonomy. 08m03s Leadership skills and development. 09m42s Identifying future leaders. 11m46s Leadership development: grow internally vs. bring in new blood? 12m41s Best growth strategy: organic vs. acquisitions? 15m33s Leadership legacy for each guest. 17m16s Leadership heroes. -----NOTABLE MENTIONS----- Adrian Chedore (Synovate). Ambiguity. Billie Jean King. Congressman Maurice Udell. Eric Salama (Kantar). Kimberly Till (TNS). Kit Molloy. Michael Jordan. Moses. Nelson Mandela. Oliver Cromwell. Paradox. Passion in leadership. Philip Barnard. Second Life. Senator Barack Obama. Social networks. Synovate Rap video. Tiger woods. Tony Cowling (TNS). TRU (Teenage Research Unlimited). Warren Buffett. Web 2.0. Xerox. -----QUOTES----- See www.researchtalk.co.uk. -----MUSIC----- Music courtesy of Steffen Coonan and Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to KD Consulting (http://www.kdconsulting.co.uk) for sponsoring this podcast, and to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the outro.

Sponsored by -----KD CONSULTING----- This podcast is sponsored by KD Consulting (http://www.kdconsulting.co.uk), leaders in quality market research recruitment. Please visit them at (http://www.kdconsulting.co.uk) for the latest opportunities and recruitment advice. -----PODCAST----- "Probably the single most important quality [for leadership] at the moment is clarity." (Lorna Walters). In the previous edition of The Leadership Show, host Simon Chadwick chatted with some of industry's foremost entrepreneurs. Now it's the turn of three corporate leaders in mega agencies to define their leadership style and imperatives. And while you'd expect a contrast, it's not always in the areas you'd expect. STARRING... - Bob Skolnick, CEO, Synovate North America (http://www.synovate.com). - Lorna Walters, CEO, Research International USA (http://www.research-int.com). - Phyllis Macfarlane, Head, GfK NOP Custom (http://www.gfknop.co.uk). - Simon Chadwick, partner, Cambiar (http://www.consultcambiar.com) and gravitas (http://www.gravitas-partners.com) (Host). Get more podcasts in this series @ http://www.researchtalk.co.uk/leadership. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [22m32s]----- 00m00s Intro. 01m21s Most important qualities in large agency leaders. 03m27s The value of passion in corporate leadership. 05m11s Dealing with change - corporate restructuring, being sold. 06m22s The challenge of employee transparency and mission evangelism. 07m00s Decision-making autonomy. 08m03s Leadership skills and development. 09m42s Identifying future leaders. 11m46s Leadership development: grow internally vs. bring in new blood? 12m41s Best growth strategy: organic vs. acquisitions? 15m33s Leadership legacy for each guest. 17m16s Leadership heroes. -----NOTABLE MENTIONS----- Adrian Chedore (Synovate). Ambiguity. Billie Jean King. Congressman Maurice Udell. Eric Salama (Kantar). Kimberly Till (TNS). Kit Molloy. Michael Jordan. Moses. Nelson Mandela. Oliver Cromwell. Paradox. Passion in leadership. Philip Barnard. Second Life. Senator Barack Obama. Social networks. Synovate Rap video. Tiger woods. Tony Cowling (TNS). TRU (Teenage Research Unlimited). Warren Buffett. Web 2.0. Xerox. -----QUOTES----- See www.researchtalk.co.uk. -----MUSIC----- Music courtesy of Steffen Coonan and Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to KD Consulting (http://www.kdconsulting.co.uk) for sponsoring this podcast, and to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the outro.

Brought to you by ESOMAR's 2007 Congress Event in Berlin. Visit www.esomar.org for more details. CAUTION: We apologise for the below par audio quality. -----PODCAST----- In the second of three preCasts ahead of this year's Berlin-based Congress event, well known industry figure David (DVL) Smith chats with Orange's Nick Bonney and Cram International's Peter Cooper about the fuss around new research techniques and the skills needed to move the sector forward. All three gents will be speaking at Congress. STARRING... - David (DVL) Smith, Director, DVL Smith Group (http://www.dvlsmithgroup.com/). - Nick Bonney, Head of Market Insight, Orange (http://www.orange.com/). - Peter Cooper, Chairman and CEO, Cram International (http://www.craminternational.com/). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [13m29s]----- 00m00s Intro. 00m40s Research purity vs. the new creativity. 02m54s The challenge of clientside information overload. 03m28s Researcher skills in the new paradigm. 05m19s Orange and the challenge of integrating output from the research, analytics and competitor intelligence teams. 06m30s Orange: technical specialists preferred over multi-skilled generalists. 08m06s Recruitment tip: delve into the background of candidate's parents. 08m57s The need for (more) commercially aware researchers - particularly in the larger quant. agencies. 10m17s Is traditional research interviewing now redundant in an era of more conversational techniques? 11m23s Orange: the tension between being consumer- and profits-driven. -----NOTABLE MENTIONS----- Bayesian theory. Fuzzy logic. Ginny Valentine. Grounded theory. Psychology of intuition. Semiotics. Skills. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

Brought to you by ESOMAR's 2007 Congress Event in Berlin. Visit www.esomar.org for more details. CAUTION: We apologise for the below par audio quality. -----PODCAST----- In the second of three preCasts ahead of this year's Berlin-based Congress event, well known industry figure David Smith chats with Orange's Nick Bonney and Cram International's Peter Cooper about the fuss around new research techniques and the skills needed to move the sector forward. All three gents will be speaking at Congress. STARRING... - David Smith, Director, DVL Smith Group (http://www.dvlsmithgroup.com/). - Nick Bonney, Head of Market Insight, Orange (http://www.orange.com/). - Peter Cooper, Chairman and CEO, Cram International (http://www.craminternational.com/). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [13m29s]----- 00m00s Intro. 00m40s Research purity vs. the new creativity. 02m54s The challenge of clientside information overload. 03m28s Researcher skills in the new paradigm. 05m19s Orange and the challenge of integrating output from the research, analytics and competitor intelligence teams. 06m30s Orange: technical specialists preferred over multi-skilled generalists. 08m06s Recruitment tip: delve into the background of candidate's parents. 08m57s The need for (more) commercially aware researchers - particularly in the larger quant. agencies. 10m17s Is traditional research interviewing now redundant in an era of more conversational techniques? 11m23s Orange: the tension between being consumer- and profits-driven. -----NOTABLE MENTIONS----- Bayesian theory. Fuzzy logic. Ginny Valentine. Grounded theory. Psychology of intuition. Semiotics. Skills. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

This video features edited highlights from a roundtable discussion on how well and badly big brands innovate. Convened by BrainJuicer, it features the collective wisdom of both clients and staff. The conversation lasted almost two hours but we were commissioned to record the session and edit it down. Now, much as we tried, we couldn't get it below c.40mins because of the amount of goodness there. Now, that 40min. length gave us and Chief Juicer John Kearon pause for thought. How could we make it as accessible and watchable as possible? Well, here are a few tiny innovations that resulted from that quandary - John invited illustrator Bob Wagner along to capture seminal moments as cartoons. Not only are these embedded in the video, John's also created a useful eBook teaser (http://clients.acroflip.com/?userpath=00000003/00001565/00003674/) complete with enlightening quotes. - As usual you can find a list of the talking areas below. - For those who prefer something slicker, try the chapterised version of the video (http://www.zentation.com/viewer/index.php?passcode=7XDwZnqkK2g). STARRING... - Alexandra Wren, Global Consumer & Mkt Insights Mgr, Dove Haircare (www.unilever.com). - Dr. Alex Gordon, Founder, Sign Salad (www.signsalad.com). - Ed Harrison, Senior Consultant, BrainJuicer (www.brainjuicer.com). - Gaye Myatt, Founder, Fresh Insights (www.freshinsights.com). - Iain Carruthers, Author and Founder, Encounter Business (www.encounterbusiness.com). - Jaroslav Cir, Consumer Marketing Insights director, Rexona (www.unilever.com). - Jim Rimmer, MD, BrainJuicer UK (www.brainjuicer.com). - John Kearon, Chief Juicer, BrainJuicer (www.brainjuicer.com) (Host). - Linda Neville, Strategic Planner, Coca Cola (www.coca-cola.co.uk). - Olaf Willoughby, Founder, The Willoughby Partnership (www.olafwilloughby.com). - Orlando Wood, Client Director, BrainJuicer (www.brainjuicer.com). - Bob Wagner, Illustrator/Designer, Wagner Design (www.soybob.com) (Illustrator). -----FEEDBACK----- Please comment on our podcasts: letmetalk+brainjuicer *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [42m49s]----- 00m00s Intro. 00m19s Good vs. great advertising. 02m12s Conditions for powerful innovation. 03m06s Being unreasonable in large companies. 03m46s The tension between research and innovation. 04m15s Flaws in the stage-gate system. 05m23s Source of creative ideas. 06m11s Easier to innovate in smaller companies. 06m41s A fireman's hose of information overload. 08m17s Paradox at the heart of innovation. 08m56s Best ideas in Unilever have come from far flung countries, not the centre. 10m59s Lack of incentive to innovate beyond cash cows. 11m20s Evangelising the brand. 14m34s Recruiting in the brand's image. 15m10s Do challenger brands drive innovation? 16m31s Increasing pressure for faster payback from innovation. 17m52s Avoiding the marshmallow hot water bottle. 19m14s Challenger brands also challenge conventions internally. 20m01s The Dyson Airblade - another success? 22m58s The case for a series of small, incremental innovations. 25m33s Innovating the Google way. 27m10s Research agencies complicit in large company lack of innovation. 29m32s Research's conservatism stymies innovation. 32m05s The role of politics in large company innovation. 33m32s "Concepts" versus prototyping. 35m45s Learning to love failure. 36m32s Research as an insurance policy. 36m58s Research agencies: "it's easier to just take the money". 39m19s Creativity loves genuine criticism. 40m31s Good internal operators know which battles to fight. -----NOTABLE MENTIONS----- Added Value. Apple. Axe. Baileys Irish cream. Brand Genetics. Bulmers. Celebrations. Coca Cola (Coke). Comfort conditioner. Dove. Dyson. Ethnography. Fosters. Google. GSK. Guy Kawasaki. Impulse. Innovation. Kronenberg. Lynx. Magners. Mckinsey. Michael Holgate. Millward Brown. Nike. Quality Street. Richard Seymour. Sahar Hashemi. Semiotics. Sir James Dyson. Unilever. What If? -----MUSIC----- Music courtesy of Ryan Shupe and the RubberBand from the Podsafe Music Network (http://music.podshow.com).

This video features edited highlights from a roundtable discussion on how well and badly big brands innovate. Convened by BrainJuicer, it features the collective wisdom of both clients and staff. The conversation lasted almost two hours but we were commissioned to record the session and edit it down. Now, much as we tried, we couldn't get it below c.40mins because of the amount of goodness there. Now, that 40min. length gave us and Chief Juicer John Kearon pause for thought. How could we make it as accessible and watchable as possible? Well, here are a few tiny innovations that resulted from that quandary - John invited illustrator Bob Wagner along to capture seminal moments as cartoons. Not only are these embedded in the video, John's also created a useful eBook teaser (http://clients.acroflip.com/?userpath=00000003/00001565/00003674/) complete with enlightening quotes. - As usual you can find a list of the talking areas below. - For those who prefer something slicker, try the chapterised version of the video (http://www.zentation.com/viewer/index.php?passcode=7XDwZnqkK2g). STARRING... - Alexandra Wren, Global Consumer & Mkt Insights Mgr, Dove Haircare (www.unilever.com). - Dr. Alex Gordon, Founder, Sign Salad (www.signsalad.com). - Ed Harrison, Senior Consultant, BrainJuicer (www.brainjuicer.com). - Gaye Myatt, Founder, Fresh Insights (www.freshinsights.com). - Iain Carruthers, Author and Founder, Encounter Business (www.encounterbusiness.com). - Jaroslav Cir, Consumer Marketing Insights director, Rexona (www.unilever.com). - Jim Rimmer, MD, BrainJuicer UK (www.brainjuicer.com). - John Kearon, Chief Juicer, BrainJuicer (www.brainjuicer.com) (Host). - Linda Neville, Strategic Planner, Coca Cola (www.coca-cola.co.uk). - Olaf Willoughby, Founder, The Willoughby Partnership (www.olafwilloughby.com). - Orlando Wood, Client Director, BrainJuicer (www.brainjuicer.com). - Bob Wagner, Illustrator/Designer, Wagner Design (www.soybob.com) (Illustrator). -----FEEDBACK----- Please comment on our podcasts: letmetalk+brainjuicer *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [42m49s]----- 00m00s Intro. 00m19s Good vs. great advertising. 02m12s Conditions for powerful innovation. 03m06s Being unreasonable in large companies. 03m46s The tension between research and innovation. 04m15s Flaws in the stage-gate system. 05m23s Source of creative ideas. 06m11s Easier to innovate in smaller companies. 06m41s A fireman's hose of information overload. 08m17s Paradox at the heart of innovation. 08m56s Best ideas in Unilever have come from far flung countries, not the centre. 10m59s Lack of incentive to innovate beyond cash cows. 11m20s Evangelising the brand. 14m34s Recruiting in the brand's image. 15m10s Do challenger brands drive innovation? 16m31s Increasing pressure for faster payback from innovation. 17m52s Avoiding the marshmallow hot water bottle. 19m14s Challenger brands also challenge conventions internally. 20m01s The Dyson Airblade - another success? 22m58s The case for a series of small, incremental innovations. 25m33s Innovating the Google way. 27m10s Research agencies complicit in large company lack of innovation. 29m32s Research's conservatism stymies innovation. 32m05s The role of politics in large company innovation. 33m32s "Concepts" versus prototyping. 35m45s Learning to love failure. 36m32s Research as an insurance policy. 36m58s Research agencies: "it's easier to just take the money". 39m19s Creativity loves genuine criticism. 40m31s Good internal operators know which battles to fight. -----NOTABLE MENTIONS----- Added Value. Apple. Axe. Baileys Irish cream. Brand Genetics. Bulmers. Celebrations. Coca Cola (Coke). Comfort conditioner. Dove. Dyson. Ethnography. Fosters. Google. GSK. Guy Kawasaki. Impulse. Innovation. Kronenberg. Lynx. Magners. Mckinsey. Michael Holgate. Millward Brown. Nike. Quality Street. Richard Seymour. Sahar Hashemi. Semiotics. Sir James Dyson. Unilever. What If? -----MUSIC----- Music courtesy of Ryan Shupe and the RubberBand from the Podsafe Music Network (http://music.podshow.com).

Brought to you by ESOMAR's 2007 Congress Event in Berlin. Visit www.esomar.org for more details. -----PODCAST----- In the first of three preCasts ahead of this year's Congress event in Berlin, contrarian Mark Earls, a speaker at the event, hosts a roundtable to talk about recent innovation breakthroughs. Joining Mark are four other speakers including David Penn who's a fan of neuroscience, Unilever's Jaroslav Cir who's into ethnography and semiotics, and Phillip De Wulf and Emmanuel Verhagen who believe that mobiles and the mobile internet have the power to completely change the way brands think about research. Powerful stuff. STARRING... - David Penn, MD, Conquest Research (http://www.conquestuk.com). - Emmanuel Verhagen, Leading Fellow, Psilogy (http://www.psilogy.com). - Jaroslav Cir, Consumer Market Insights director, Rexona (http://www.unilever.com). - Mark Earls, Author and Herdmeister, Herd Consulting (http://herd.typepad.com) (Host). - Philip De Wulf, Leading Fellow, Psilogy (http://www.psilogy.com). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [20m42s]----- 00m00s Intro. 01m07s The shift to measuring emotion. 03m14s Mobile phones: the ultimate device for live journalling. 05m06s Online storytelling: people do give rich feedback. 05m33s Non verbal questionnaires, co-creation. 06m22s Rexona: creating an expert social community around a blog ("Window on Women"). 07m03s Creating meaning. 07m44s Brands shouldn't try to have a peer-to-peer relationship with consumers. 08m51s Is the success of Dove's 'campaign for real beauty' down to co-creation? 10m10s The mobile intenet will mark a sea change in tracking consumer needs and behaviour. 10m37s Technology needs to become so intuitive that you forget it's there. 11m32s Behavioural sciences, and not just technology, are stimulating research innovation. 11m51s Ethnography and semiotics deliver much more understanding. 13m14s Ethnography's rising popularity linked to the increasing power of retail chains. 13m43s Trend: people are less likely to invite researchers into their homes. 14m57s Semiotics needs to be balanced by other approaches. 15m47s The future of innovation. 16m54s Most innovation is coming from the smaller research and advertising agencies, and creative individuals. 18m12s Advertising/communications research is falling behind. 18m55s The future is...openness, more creativity, working with more interesting people, being people centric. -----NOTABLE MENTIONS----- Anthropology. Blogs. Co-creation. Douglas Adams. Dove. dunnhumby. Ethnography. Hitchhikers Guide to the Galaxy. Mobile phones. Neuroscience. Proctor and Gamble. Semiotics. Sigmund Freud. Social media. Tesco. Unilever. Victor Frankl. YouTube. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

Brought to you by ESOMAR's 2007 Congress Event in Berlin. Visit www.esomar.org for more details. -----PODCAST----- In the first of three preCasts ahead of this year's Congress event in Berlin, contrarian Mark Earls, a speaker at the event, hosts a roundtable to talk about recent innovation breakthroughs. Joining Mark are four other speakers including David Penn who's a fan of neuroscience, Unilever's Jaroslav Cir who's into ethnography and semiotics, and Phillip De Wulf and Emmanuel Verhagen who believe that mobiles and the mobile internet have the power to completely change the way brands think about research. Powerful stuff. STARRING... - David Penn, MD, Conquest Research (http://www.conquestuk.com). - Emmanuel Verhagen, Leading Fellow, Psilogy (http://www.psilogy.com). - Jaroslav Cir, Consumer Market Insights director, Rexona (http://www.unilever.com). - Mark Earls, Author and Herdmeister, Herd Consulting (http://herd.typepad.com) (Host). - Philip De Wulf, Leading Fellow, Psilogy (http://www.psilogy.com). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [20m42s]----- 00m00s Intro. 01m07s The shift to measuring emotion. 03m14s Mobile phones: the ultimate device for live journalling. 05m06s Online storytelling: people do give rich feedback. 05m33s Non verbal questionnaires, co-creation. 06m22s Rexona: creating an expert social community around a blog ("Window on Women"). 07m03s Creating meaning. 07m44s Brands shouldn't try to have a peer-to-peer relationship with consumers. 08m51s Is the success of Dove's 'campaign for real beauty' down to co-creation? 10m10s The mobile intenet will mark a sea change in tracking consumer needs and behaviour. 10m37s Technology needs to become so intuitive that you forget it's there. 11m32s Behavioural sciences, and not just technology, are stimulating research innovation. 11m51s Ethnography and semiotics deliver much more understanding. 13m14s Ethnography's rising popularity linked to the increasing power of retail chains. 13m43s Trend: people are less likely to invite researchers into their homes. 14m57s Semiotics needs to be balanced by other approaches. 15m47s The future of innovation. 16m54s Most innovation is coming from the smaller research and advertising agencies, and creative individuals. 18m12s Advertising/communications research is falling behind. 18m55s The future is...openness, more creativity, working with more interesting people, being people centric. -----NOTABLE MENTIONS----- Anthropology. Blogs. Co-creation. Douglas Adams. Dove. dunnhumby. Ethnography. Hitchhikers Guide to the Galaxy. Mobile phones. Neuroscience. Proctor and Gamble. Semiotics. Sigmund Freud. Social media. Tesco. Unilever. Victor Frankl. YouTube. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

Podcast brought to you by: MrWeb.com - the global source for daily research news and jobs. STARRING... - Iain Carruthers, author, Great Brand Stories - Dyson (http://www.encounterbusiness.com). - John Kearon, Chief Juicer, BrainJuicer (http://www.brainjuicer.com) (host). -----PODCAST----- Sir James Dyson is one of John Kearon's heroes. Both are entrepreneurs. And both believe passionately in the power of supreme engineering innovation to deliver progress. So when the opportunity came up to have a chat with Iain Carruthers, brand consultant and now second time author, this time of an authorised biography of Sir James, we jumped at the chance to get the two Dyson aficionados in conversation. Iain's managed to pull together a fascinating series of insights that should appeal to entrepreneurs and brand marketers alike. Once you've heard this, dive into the book: Great Brand Stories: Dyson. Listen to other podcasts featuring John (http://www.researchtalk.co.uk/rt/index.php?s=John+Kearon). -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [33m09s]----- 00m00s Intro. 01m35s Genesis of the biography. 02m28s Dyson, an engineer shaped by a bygone era. 03m03s A self-confessed misfit. 03m51s The consumate marketer. 05m44s The productive narcissist. 08m31s Working with Dyson. 11m48s Meeting Dyson. 12m58s Evaluating new inventions. 15m01s The washing machine that didn't succeed. 15m19s The killer Dyson experience. 16m28s The see-through housing: vanity or functional? 17m53s Different markets, different perceptions of Dyson. 19m50s Failure is essential - "the heroes journey". 21m28s David vs Goliath battles. 22m07s Dyson's current motivations. 24m00s The Dyson School - beyond philanthropy. 24m53s Engineering depth vs. marketing superficiality. 27m59s Defying collective wisdom - the Airblade. 29m14s Iain's advice to Sir James. 30m18s Dyson: soulness advertising, but products that inspire emotion. 31m19s Who to battle when you're now the Goliath. 31m46s The recipe for entrepreneurial success. -----NOTABLE MENTIONS----- Apple. Brunel. Edison. Entrepreneurism. Innovation. Mark Earls. Martin McCourt (Dyson). Russell Davies. Spinning Jenny. Steve Jobs. Will Whitehorn (Virgin). -----QUOTES----- See www.researchtalk.co.uk -----MUSIC----- Music courtesy of Theatrimus and The Blue Mile from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to MrWeb.com for sponsoring this podcast, and to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

STARRING... - Johnny Vulkan, Anomaly NYC - Tom Savigar, The Future Laboratory - Reuben Steiger, Millions of Us - Cameron Saunders, Channel 4 - Miguel Fluxa Orti, Camper - Jon Kamen, @radical.media - Mark Tutssel, Leo Burnett - Paul Kemp-Robertson, Contagious magazine (host) -----PODCAST----- - Transparency, authenticity, confidence, trust - Losing control of the 'conversation' - Taking risks, experimentation - Delivering rewarding stories, ideas, advertising - Getting teens used to paying for music, new business models - The age of collaboration - Old media, new media: it's just media Recorded @ Wildfire '07 (http://www.wildfiretheconference.com). Get more podcasts in this series @ www.researchtalk.co.uk/wildfire. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----NOTABLE MENTIONS----- Apple. BA (British Airways). Bill Bernbach. David Ogilvy. Dell. Guinness. Honda. Leo Burnett. John West. Playstation. U2. Virgin.