MBIC Report

In this week's Missouri Beef Industry Council report, Marketing Director Dawn Thurnau talks about beef activities at the Missouri State Fair in Sedalia this year.

In this week's Missouri Beef Industry Council report features comments from two state industry leaders about the beef checkoff that will be featured in upcoming national producer information materials.

In this week's Missouri Beef Industry Council report, a cattle producer from northwest Missouri answers some questions about his views on the beef checkoff as part of a series to be used on the national level.

Missouri beef producers are well represented at the committee meetings of the Cattlemen's Beef Board taking place in Denver, CO. MBIC Executive Director, John Kleiboeker, talks about the main topics being focused on in the meetings at the conference. One of the main issues is the start of a process to analyze the Checkoff for the formulation of recommendations to make improvements.

In this week's Missouri Beef Industry Council report, we talk with Marketing Director Dawn Thurnau about upcoming elections for representatives on the board and the July 28 deadline for registration to vote or to submit a candidate's name for consideration.

This week's Missouri Beef Industry Council report is with beef producers Chris Dierks and Paul Gibbs who are participating in the Speaking of Beef program. They talk about their experience so far, including the kinds of questions consumers ask them. Both are looking forward to seeing the program continue and expand.

This week's Missouri Beef Industry Council report is with executive director John Kleiboeker who talks about a meeting held recently in here in Missouri that brought together beef industry leaders from five states.

This week's Missouri Beef Industry Council report is with Matt Kahrs of Hughesville, a student at the University of Missouri and this year's summer intern for the council.

This week's Missouri Beef Industry Council report features Alane Lidolph, director of consumer information, talking about a recent adventure for nutrition experts that was jointly sponsored by Missouri, Kansas and Nebraska beef producers.

In this week's Missouri Beef Industry Council report, we hear from participants at the first Missouri agriculture Lunch and Learn program, held May 29 at the Circle A Ranch in Randolph County, not far from Moberly.

In this week's Missouri Beef Industry Council report is with executive director John Kleiboeker who talks about the summer Lunch and Learn programs being held around the state to education the public about agriculture and the beef cattle industry in Missouri.

In this week's Missouri Beef Industry Council report, marketing director Dawn Thurnau talks about some of the state and national beef checkoff-funded promotions for the summer grilling season.

In this week's Missouri Beef Industry Council report we hear from beef producer Blue Geier and the Missouri Beef Queen about May Beef Month.

In this week's Missouri Beef Industry Council report executive director John Kleiboeker talks about the video released by the Humane Society of the United States targeting the treatment of non-ambulatory cattle at livestock auction markets.

In this week's Missouri Beef Industry Council report is with Dawn Thurnau, director of marketing, who discusses May Beef Month.

In this week's Missouri Beef Industry Council report, executive director John Kleiboeker talks about their activities at the recent Missouri FFA state convention and other ways they support FFA.

Missouri Beef Industry Council report celebrates Earth Day, April 22, by talking with one of the National Cattlemen's Beef Association Environmental Stewardship Award winners - Leon Kriesler of Salem.

This week's Missouri Beef Industry Council report is with John Browning of Monroe City, who is the Missouri Livestock Marketing Association representative on the council. He discusses a new auction market training video developed through the checkoff-funded Beef Quality Assurance program and the Livestock Marketing Association.

This week's Missouri Beef Industry Council report, executive director John Kleiboeker talks about how the beef industry is using blogs to reach consumers and tell producers how their checkoff dollars are being spent.

This week's Missouri Beef Industry Council report, director of marketing Dawn Thurnau talks about their involvement in the Missouri Restaurant Association's Pro Start Cookoff held earlier this month in Springfield.

This week's Missouri Beef Industry Council report, we hear from Paul Gibbs of Boonville, who is one of the "Speaking of Beef" representatives giving talks about the beef industry around the state.

This week's Missouri Beef Industry Council report features marketing director Dawn Thurnau talking about how to make the best corned beef this St. Patrick's Day.

This week's Missouri Beef Industry Council report features Director of Marketing Dawn Thurnau talking about their activities at the recent Missouri Association of Meat Processors annual convention in Columbia.

This week's Missouri Beef Industry Council report features executive director John Kleiboeker discussing the beef recall underway due to problems at a West Coast meat processing plant.

This week's Missouri Beef Industry Report features two of the council's producer leaders who recently attended the Cattle Industry Convention in Reno as our state's representatives on various committees.

This week's Missouri Beef Industry Report is an interview with chairman James Rickman of Stockton done at last week's Cattle Industry Convention in Reno.

This week's Missouri Beef Industry Council report features Dianne Sites of Blackwater who will be taking her seat as Missouri's representative on the National Beef Board at the Cattle Industry Convention currently underway in Reno, NV. Dawn shares why she got involved on a national level and what she likes best about the Checkoff.

This week's Missouri Beef Industry Council report features Marketing Director Dawn Thurnau talking about scoring big on Super Bowl Sunday with great beef recipes and avoiding the penalties of overindulging.

Dawn Thurnau, Marketing Director for the Missouri Beef Industry Council, has been awarded the "Allied Industry Member of the Year" by both the Columbia and Jefferson City/ Lake Ozark Restaurant Associations. In this week's MBIC report, Dawn talks about the importance of the relationship of the council with restaurant owners in helping to promote beef.

In this week's Missouri Beef Industry Council report, executive director John Kleiboeker talks about the new "Beefscapes" print and radio ad campaign funded by the beef checkoff.