No longer a cheap solution or a recycling bin for television advertising, Web video advertising is now a big budget affair, declares Mark Jacobs,the creative director of the New York office MRM, the big digital unit of Interpublic. Consumers expect quality video on the web, and digital ad agencies like MRM are delivering it with high-production, big-budget campaigns. Mockumentarian Christopher Guest directed MRM's Hard Meets Soft rock music videos for Intel, and Radical Media production of videos for its Army Strong campaign. Michael Jacobs, thek, told Andy last week that a larger share of clients' budgets are now going toward online campaigns, which he calls a "white hot channel."-- Kelsey Blodget, Associate Producerwww.beet.tv
