http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080308.WorstSocialMedia.mp3 Lingo from web 2.0 and social media are irresistible to ad hacks seeking to stay buzz compliant. 2007 saw a boom in ad campaigns abusing jargon like widget, blog, mashup, and consumer-generated-whatever. This panel of bloggers and marketers will dissect ten terrible ad campaigns that abused the ideals of people-powered media, then award The Suxorz Trophy to the worst. Bring your rotten tomatoes. Henry Copeland Founder, Blogads.com Steve Hall Publisher, Adrants Jeff Jarvis Blogger/Prof, Buzzmachine/CUNY Rebecca Lieb VP The ClickZ Network Charlotte Selles Global Brand Mgr, Beam Global
