Yossi Sheffi Director, MIT Center for Transportation Professor, Engineering Systems, MITCTL Director Yossi Sheffi discusses his book The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage, in which he argues that a company s survival and prosperity depend more on what it does before a disruption occurs than on the actions it takes as the event unfolds. Dr. Sheffi focuses not only on security but on corporate resilience - the ability to bounce back from such disruptions - and how to turn that resilience into competitive advantage.
