NEW YORK (AdAge.com) -- Appearing at the Promax/BDA conference last week, Rick Haskin, CMO of The CW, defended his network's use of a controversial "OMFG" promotion for the new season of its "Gossip Girl" show. He said the CW decided to use the F-word reference in its advertising because its viewers frequently used the same term in their own personal conversations. The panel of TV CMOs also discussed the pros and cons of using of "snipes," or lower-third graphic promotions for in-house content, as advertising space.
