Sneaux (2007, 7MB, 31 sec.) Sneaux Shoes launched a consumer-generated video campaign with a stop-motion video of a human skateboard. The TV ad features a skateboarder using a kid as a skateboard and performing classic tricks like ollies, grinds and 360s. PES who directed the video made it entirely in-camera (Canon D20) and on location through the use of a stop-motion animation technique known as pixilation. Says PES: This spot is a great example of the breadth of stop-motion. If something exists in the real world, it can be animated. Editing and sound design was done by Sam Welch at Homestead, New York.
