Carl Bidleman John Battelle is a respected journalist, entrepreneur, professor and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, and searchblog.com. He is also the founder of Federated Media, a company that represents and supports independent voices online, including, we re very pleased to say, OpenRoad.TV. John has written a great deal about life inside the box but also knows how to live outside it, too.






























