NEW YORK (AdAge.com) --Since late 2006, VP of marketing Liz Cahill has played an instrumental role in moving Lee Jeans into the social marketing arena. But she admits it's taken a while for the company's senior executives to get used to the conversational marketing practices that require constant communications with bloggers and social networks. In this nine-minute video interview, she discusses the strategies being used to pump to life back into the century-old brand that had lost much of its luster over the previous decade.
