http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.BloggersWhoMadeIt.mp3 What makes a blog a success? Not the famous giant here s $100 million for your startup kind of success, but a business that s big enough to let the founders do what they intended, remain independent and provide great editorial quality and strong communities online. Meet four publishers who ve done just that in diverse topic areas: Tech, Autos, Design, Celebrities. We ll dig into why they re successful, pry secret tips out of them, hear about their failures along the way and try to use their experiences to build a recipe for guaranteed success. Or at least a way to improve the chances. These four have been at it for years (two of them for a decade now) so they ve learned plenty of lessons. Moderator: Neil Chase VP, Federated Media Publishing Ken Fisher Editor-in-Chief, Ars Technica LLC Monish Bhatia Exec Publisher, MacNN.com/LeftlaneNews.com Danielle Friedland Pres, Celebrity Baby Blog Inc Jill Fehrenbacher Publisher/CEO, Inhabitat Neil Chase VP, Federated Media Publishing
