At the PSFK Confernce New York 2008, Marc Alt (Marc Alt + Partners) leads a panel asking, Is good the new green? Does being good mean making good profits? Along with Graham Hill (Treehugger), Johnny Vulkan (Anomaly), Jeff Staple (Staple Design) and Jeffrey Hollender (Seventh Generation), the panel investigates the key trend driving business.www.psfk.com
