Social media guru Chris Penn has published a free eBook, the 8 Step Guide To Podcast Marketing Basics. Penn is the creator of the Financial Aid Podcast, co-founder of PodCamp unconferences, and co-host of the Marketing Over Coffee marketing podcast. This is a super-short eBook (13 pages total) that asks 8 questions of you in your efforts to market your podcast, explains Penn. The answers you come up with will determine in large part just how effective your podcast marketing is. This is NOT a comprehensive guide to marketing anything - I’ve willfully left out a LOT of stuff, because this guide is intended to get the barebones basics in place before you do anything else. Here are the download links: 8 step guide to podcast marketing basics PDF 8 step guide to podcast marketing basics MP3 Check it out and let Chris know what you think at his site.
