PALO ALTO -- The cost of Flash servers, Adobe's proprietary software which publishers use to stream video around the globe has dropped by some 90 percent as Adobe moves to maximize its marketshare, says Jim Guerard, who heads up the Flash business at Adobe Systems. He declared that the "Flash Tax" is history. He says that the costs in service make Flash on par with progressive download and is lower than Windows Media streaming.He made these comments at the Beet.TV online video roundtable at Stanford on July 22. Adobe works with some 20 content delivery networks around the world in providing Flash streaming, he says. In this segment, he says that Adobe is moving from a "revenue share maximization" to a "marketshare maximization model. This sounded like good news to fellow panelist Charlie Tillinghast, president of msnbc.com who gripes in this segment about the high cost of Flash streaming. Adobe surely has the deep pockets and market share to consolidate its position. This might be some tough news to the many CDN's who are basing their businesses on providing http/or progressive download. As Dan Rayburn of Streaming Media, there will be a shakeout coming in the CDN marketplace. -- Andy Plesser, Executive Producer
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