NEW YORK (AdAge.com) -- The dynamics of online video distribution, which are already confusing to many in the marketing and media industry, are suddenly becoming even more so because of the explosion of social media networks and tools such as widgets. In effect, these allow video to be placed into the viral wind and randomly blown across all of cyberspace. It's a distribution method causing increasing angst among marketers and their agencies. In other news in this 3 Minute Ad Age, in-cinema advertising is experiencing a boom. And, big pharmaceuticals have agreed to curb some drug advertising.
