http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080311.AdSupportedMusic.mp3 Music and the surrounding experience, including festivals and concerts, are more popular than ever. At the same time, the music industry is facing seemingly insurmountable challenges, including lagging CD sales, piracy and the popularity of singles over albums. As labels struggle to invent new revenue streams, a number of ad-supported digital business models have emerged that enable free access to music and could prove to be a new hope for the music industry. Moderator: Tamara Conniff Group Editorial Dir, Billboard Information Group Tamara Conniff Group Editorial Dir, Billboard Information Group Steve Jang CMO/Head of Business Dev, imeem inc Peter Rojas RCRD LBL Simon Wheeler Dir Of Digital, Beggars Group Digital Ltd Ted Mico Interscope/Geffen/A&M Records
