Sanjay Dhar, marketing professor in the University of Chicago Graduate School of Business, investigates the strategic role of advertising investments in the formation of long-run industrial market structures. (c)2006 The University of Chicago.
Advertising as Strategic Investment
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Sanjay Dhar, marketing professor in the University of Chicago Graduate School of Business, investigates the strategic role of advertising investments in the formation of long-run industrial market structures. (c)2006 The University of Chicago. |
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