Sanjay Dhar, of the University of Chicago Graduate School of Business, observes several striking geographic patterns in the performance of national brands. (c)2006 The University of Chicago
Licensing: (c) 2007 The University of Chicago
Rethinking the National Brand
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Sanjay Dhar, of the University of Chicago Graduate School of Business, observes several striking geographic patterns in the performance of national brands. (c)2006 The University of Chicago Licensing: (c) 2007 The University of Chicago
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