On June 12, 2007 over at the Credit Suisse building at 11 Madison Avenue, sustainability consulting firm Kinetix held a panel discussion entitled Sustainable Innovation and Innovation for Sustainability with three green CEOs. In this post, we bring you the audio of the presentation by Rick Steele Co-Founder and CEO of NuRide, the nation's first ride network that rewards people for sharing rides. Arthur D. Little's recent report, The Innovation High Ground, finds that as many as 95% of companies believe that such 'sustainability-driven innovation' has the potential to deliver business value and almost 25% believe it definitely will. Where are sustainability-driven innovators headed and what can other companies learn from them?
