Sanjay Dhar, of the University of Chicago Graduate School of Business, observes several striking geographic patterns in the performance of national brands. (c)2006 The University of Chicago
Rethinking the National Brand
|
|||
Sanjay Dhar, of the University of Chicago Graduate School of Business, observes several striking geographic patterns in the performance of national brands. (c)2006 The University of Chicago |
|||
 |
