NEW YORK (AdAge.com) -- "Sex and the City" roars back to life in movie theaters later this month and one of its big product placement winners is the online handbag rental company, Bag Borrow or Steal. By accident, the small fashion accessories firm has lucked into one of the year's hottest promotional bonanzas. In other news in this 3 Minute Ad Age, Heineken takes over Manhattan's Amsterdam Avenue as part of its new Amstel ad campaign. And, what was really different about this year's broadcast upfront presentations.
