http://www.mefeedia.com/channels/86/ http://www.mefeedia.com/images/generic-feed-thumb-small.png http://www.mefeedia.com/channels/86/ Mefeedia.com frank@mefeedia.com 22106-10416795 http://www.mefeedia.com/entry/pnme-2007-selling-advertising-and-sponsorships/10416795/
From : Podcast Academy
PNME 2007 #24: Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now! Podcast and New Media Expo 2007: You are ready to monetize your podcast(s) or want to be more polished and generate more revenue. This session delivers both the nuts and bolts of how agencies and marketers think, buy justify, the difference between CPM, CPC and sponsorships, different kinds of ad formats you can include in your programming including dry-voice and finished :10 spots, how to structure a deal, what an insertion order looks like, what the critical components of a media kit are, how you collect and present media kit and audience data, how you speak to a buyer and present your offer in a benefits-laden style that they need to hear, and how to prospect for clients and manage them once they buy. You will learn the whole sales process and the marketing materials required to create revenue with your audience including handy templates to take home. Bring your questions as this session is designed to be interactive in nature. It s a learning session where you get real-time consulting that benefits everyone. Instructor: Susan Bratton of Personal Life Media Download mp3: Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now! (59:32 min 27.3 MB) Want all 53 PNME 2007 Episodes immediately? Purchase them now. ]]> Thu, 03 Jul 2008 03:08:41 -0400 PNME 2007: Selling Advertising and Sponsorships 19007-10433632 http://www.mefeedia.com/entry/rick-falkvinge-copyright-regime-vs-civil-liberties/10433632/
From : IT Conversations
Rick Falkvinge is a Swedish politician who recently founded a new party. Its values include freedom, upholding laws, and rights to privacy. These may sound like safe and just laws - things that are constant and don t need defending; so what s jeopardizing them? According to Falkvinge, that would be copyrights and patents. ]]> Thu, 03 Jul 2008 01:00:00 -0400 Rick Falkvinge - Copyright Regime vs. Civil Liberties - http://www.mefeedia.com/entry/no-title/10433618/
From :
]]> Wed, 31 Dec 1969 18:59:59 -0500 No title 19007-10407774 http://www.mefeedia.com/entry/episode-twelve-stackoverflow/10407774/
From : IT Conversations
Joel and Jeff discuss Macbook Air overheating and undervolting, constructive criticism, and engage in an extended discussion of Joel s management training program reading list. If you love classic books, this is the podcast you re looking for. ]]> Wed, 02 Jul 2008 01:00:00 -0400 Episode Twelve - StackOverflow 19008-10407542 http://www.mefeedia.com/entry/episode-twelve-stackoverflow/10407542/
From : IT Conversations
Joel and Jeff discuss Macbook Air overheating and undervolting, constructive criticism, and engage in an extended discussion of Joel s management training program reading list. If you love classic books, this is the podcast you re looking for. ]]> Wed, 02 Jul 2008 01:00:00 -0400 Episode Twelve - StackOverflow 19013-10408179 http://www.mefeedia.com/entry/episode-twelve-stackoverflow/10408179/
From : IT Conversations
Joel and Jeff discuss Macbook Air overheating and undervolting, constructive criticism, and engage in an extended discussion of Joel s management training program reading list. If you love classic books, this is the podcast you re looking for. ]]> Wed, 02 Jul 2008 01:00:00 -0400 Episode Twelve - StackOverflow 19007-10382723 http://www.mefeedia.com/entry/trojans-dvd-wars-interactive-light-displays-ieee-spectrum-radio/10382723/
From : IT Conversations
Sony s Blu-Ray defeats HD-DVD, but will downloadable movies make that victory moot? On this edition of IEEE Spectrum Radio, targeted trojan horse attacks are a growing security threat and have expanded the spyware vocabulary. Also, an interview with Ash Nehru of UnitedVisualArtists on their interactive light exhibits. ]]> Tue, 01 Jul 2008 01:00:00 -0400 Trojans, DVD Wars & Interactive Light Displays - IEEE Spectrum Radio 19008-10382690 http://www.mefeedia.com/entry/trojans-dvd-wars-interactive-light-displays-ieee-spectrum-radio/10382690/
From : IT Conversations
Sony s Blu-Ray defeats HD-DVD, but will downloadable movies make that victory moot? On this edition of IEEE Spectrum Radio, targeted trojan horse attacks are a growing security threat and have expanded the spyware vocabulary. Also, an interview with Ash Nehru of UnitedVisualArtists on their interactive light exhibits. ]]> Tue, 01 Jul 2008 01:00:00 -0400 Trojans, DVD Wars & Interactive Light Displays - IEEE Spectrum Radio 19013-10383143 http://www.mefeedia.com/entry/trojans-dvd-wars-interactive-light-displays-ieee-spectrum-radio/10383143/
From : IT Conversations
Sony s Blu-Ray defeats HD-DVD, but will downloadable movies make that victory moot? On this edition of IEEE Spectrum Radio, targeted trojan horse attacks are a growing security threat and have expanded the spyware vocabulary. Also, an interview with Ash Nehru of UnitedVisualArtists on their interactive light exhibits. ]]> Tue, 01 Jul 2008 01:00:00 -0400 Trojans, DVD Wars & Interactive Light Displays - IEEE Spectrum Radio 19007-10371182 http://www.mefeedia.com/entry/michael-shiloh-openmoko-open-mobile-computing/10371182/
From : IT Conversations
Cell phone handset manufacturers don t know what features future applications will use, and developers can t build those applications without having hardware support. In this talk from the Emerging Communications Conference, Michael Shiloh of OpenMoko tells how their open hardware platform solves this chicken and egg problem. ]]> Mon, 30 Jun 2008 01:00:00 -0400 Michael Shiloh - OpenMoko: Open Mobile Computing 19008-10371068 http://www.mefeedia.com/entry/michael-shiloh-openmoko-open-mobile-computing/10371068/
From : IT Conversations
Cell phone handset manufacturers don t know what features future applications will use, and developers can t build those applications without having hardware support. In this talk from the Emerging Communications Conference, Michael Shiloh of OpenMoko tells how their open hardware platform solves this chicken and egg problem. ]]> Mon, 30 Jun 2008 01:00:00 -0400 Michael Shiloh - OpenMoko: Open Mobile Computing 19013-10371601 http://www.mefeedia.com/entry/michael-shiloh-openmoko-open-mobile-computing/10371601/
From : IT Conversations
Cell phone handset manufacturers don t know what features future applications will use, and developers can t build those applications without having hardware support. In this talk from the Emerging Communications Conference, Michael Shiloh of OpenMoko tells how their open hardware platform solves this chicken and egg problem. ]]> Mon, 30 Jun 2008 01:00:00 -0400 Michael Shiloh - OpenMoko: Open Mobile Computing 19007-10359515 http://www.mefeedia.com/entry/jim-zemlin-the-new-era-of-linux/10359515/
From : IT Conversations
During the first stage of Linux, openness and a superior development methodology created a new technology product that changed the world. The next stage will be a battle between two platforms and ideologies, with Linux representing openness and Microsoft representing closedness. Jim Zemlin of the Linux Foundation tells how Ubuntu is leveraging the strengths of the Linux platform while buttressing its weaknesses. ]]> Sun, 29 Jun 2008 01:00:00 -0400 Jim Zemlin - The New Era of Linux 19008-10359477 http://www.mefeedia.com/entry/jim-zemlin-the-new-era-of-linux/10359477/
From : IT Conversations
During the first stage of Linux, openness and a superior development methodology created a new technology product that changed the world. The next stage will be a battle between two platforms and ideologies, with Linux representing openness and Microsoft representing closedness. Jim Zemlin of the Linux Foundation tells how Ubuntu is leveraging the strengths of the Linux platform while buttressing its weaknesses. ]]> Sun, 29 Jun 2008 01:00:00 -0400 Jim Zemlin - The New Era of Linux 19013-10359927 http://www.mefeedia.com/entry/jim-zemlin-the-new-era-of-linux/10359927/
From : IT Conversations
During the first stage of Linux, openness and a superior development methodology created a new technology product that changed the world. The next stage will be a battle between two platforms and ideologies, with Linux representing openness and Microsoft representing closedness. Jim Zemlin of the Linux Foundation tells how Ubuntu is leveraging the strengths of the Linux platform while buttressing its weaknesses. ]]> Sun, 29 Jun 2008 01:00:00 -0400 Jim Zemlin - The New Era of Linux 19007-10327450 http://www.mefeedia.com/entry/jeff-patterson-valuing-content-in-a-web-enabled-world/10327450/
From : IT Conversations
With the web upending traditional distribution models, publishers need to understand how their content is valued by the audience. In this talk, Jeff Patterson, CEO of Safari Books Online, shares research on the information seeking habits of their client base of IT professionals. As users weigh the worth of information in exchange for their time, money and attention, publishers must grasp not just what is sold, but what is read, used and reused. ]]> Sat, 28 Jun 2008 01:00:00 -0400 Jeff Patterson - Valuing Content in a Web-enabled World 19008-10327395 http://www.mefeedia.com/entry/jeff-patterson-valuing-content-in-a-web-enabled-world/10327395/
From : IT Conversations
With the web upending traditional distribution models, publishers need to understand how their content is valued by the audience. In this talk, Jeff Patterson, CEO of Safari Books Online, shares research on the information seeking habits of their client base of IT professionals. As users weigh the worth of information in exchange for their time, money and attention, publishers must grasp not just what is sold, but what is read, used and reused. ]]> Sat, 28 Jun 2008 01:00:00 -0400 Jeff Patterson - Valuing Content in a Web-enabled World 19013-10327959 http://www.mefeedia.com/entry/jeff-patterson-valuing-content-in-a-web-enabled-world/10327959/
From : IT Conversations
With the web upending traditional distribution models, publishers need to understand how their content is valued by the audience. In this talk, Jeff Patterson, CEO of Safari Books Online, shares research on the information seeking habits of their client base of IT professionals. As users weigh the worth of information in exchange for their time, money and attention, publishers must grasp not just what is sold, but what is read, used and reused. ]]> Sat, 28 Jun 2008 01:00:00 -0400 Jeff Patterson - Valuing Content in a Web-enabled World 19007-10315485 http://www.mefeedia.com/entry/susan-gerhart-as-your-world-changes/10315485/
From : IT Conversations
As macular degeneration erodes Susan Gerhart s vision, she s shifting into audio mode. On this edition of Interviews with Innovators, host Jon Udell asks about what she has learned about adaptive technologies, and ask her about her blog, As Your World Changes. ]]> Fri, 27 Jun 2008 01:00:00 -0400 Susan Gerhart - As Your World Changes 19008-10315410 http://www.mefeedia.com/entry/susan-gerhart-as-your-world-changes/10315410/
From : IT Conversations
As macular degeneration erodes Susan Gerhart s vision, she s shifting into audio mode. On this edition of Interviews with Innovators, host Jon Udell asks about what she has learned about adaptive technologies, and ask her about her blog, As Your World Changes. ]]> Fri, 27 Jun 2008 01:00:00 -0400 Susan Gerhart - As Your World Changes 19013-10316003 http://www.mefeedia.com/entry/susan-gerhart-as-your-world-changes/10316003/
From : IT Conversations
As macular degeneration erodes Susan Gerhart s vision, she s shifting into audio mode. On this edition of Interviews with Innovators, host Jon Udell asks about what she has learned about adaptive technologies, and ask her about her blog, As Your World Changes. ]]> Fri, 27 Jun 2008 01:00:00 -0400 Susan Gerhart - As Your World Changes 19007-10290882 http://www.mefeedia.com/entry/nicholas-carr-chris-meyer-technologys-potential-to-reshape-business/10290882/
From : IT Conversations
Attempting to predict how technology will impact business in the future, is a daunting task. However, with the Internet, many consider the rate of change too rapid to even accept the challenge. Still, there are precedents to understand hyper-change and guide our expectations. Controversial analysts Nicholas Carr and Christopher Meyer offer their theories on the implications for business after everything is connected. ]]> Thu, 26 Jun 2008 01:00:00 -0400 Nicholas Carr, Chris Meyer - Technology's Potential to Reshape Business 19008-10290777 http://www.mefeedia.com/entry/nicholas-carr-chris-meyer-technologys-potential-to-reshape-business/10290777/
From : IT Conversations
Attempting to predict how technology will impact business in the future, is a daunting task. However, with the Internet, many consider the rate of change too rapid to even accept the challenge. Still, there are precedents to understand hyper-change and guide our expectations. Controversial analysts Nicholas Carr and Christopher Meyer offer their theories on the implications for business after everything is connected. ]]> Thu, 26 Jun 2008 01:00:00 -0400 Nicholas Carr, Chris Meyer - Technology's Potential to Reshape Business 19013-10291296 http://www.mefeedia.com/entry/nicholas-carr-chris-meyer-technologys-potential-to-reshape-business/10291296/
From : IT Conversations
Attempting to predict how technology will impact business in the future, is a daunting task. However, with the Internet, many consider the rate of change too rapid to even accept the challenge. Still, there are precedents to understand hyper-change and guide our expectations. Controversial analysts Nicholas Carr and Christopher Meyer offer their theories on the implications for business after everything is connected. ]]> Thu, 26 Jun 2008 01:00:00 -0400 Nicholas Carr, Chris Meyer - Technology's Potential to Reshape Business 22106-10299333 http://www.mefeedia.com/entry/pnme-2007-10-secret-habits-to-podcast-stardom/10299333/
From : Podcast Academy
PNME 2007 #23: 10 Secret Habits to Podcast Stardom Podcast and New Media Expo 2007: Most podcasters know a couple, some practice three or four, but this unique conference experience reveals all ten habits to making your podcast a dominate force on the new media scene. Podcasting guru and new media svengali Franklin McMahon has produced some of the biggest hits in the podcast arena and this informative seminar will walk you through the magic steps to his success. Tightly focused on audience building, brand development, content refinement, advertiser growth and reaching the masses, Franklin reveals the inside secrets to effectively sharing your creation with the world. If your thoughts are dancing with widespread world domination, this is the seminar to attend. Instructor: Franklin McMahon of Franklin McMahon Studio Download mp3: 10 Secret Habits to Podcast Stardom (52:39 min 24.2 MB) Want all 53 PNME 2007 Episodes immediately? Purchase them now. ]]> Wed, 25 Jun 2008 22:16:33 -0400 PNME 2007: 10 Secret Habits to Podcast Stardom 19007-10266928 http://www.mefeedia.com/entry/episode-eleven-stackoverflow/10266928/
From : IT Conversations
Joel and Jeff try to avoid talking over each other while discussing data generation, full text searching, cross-site scripting, Markdown, Microsoft s Silverlight, and how to get a job at Fog Creek software. ]]> Wed, 25 Jun 2008 01:00:00 -0400 Episode Eleven - StackOverflow 19008-10266864 http://www.mefeedia.com/entry/episode-eleven-stackoverflow/10266864/
From : IT Conversations
Joel and Jeff try to avoid talking over each other while discussing data generation, full text searching, cross-site scripting, Markdown, Microsoft s Silverlight, and how to get a job at Fog Creek software. ]]> Wed, 25 Jun 2008 01:00:00 -0400 Episode Eleven - StackOverflow 19013-10267351 http://www.mefeedia.com/entry/episode-eleven-stackoverflow/10267351/
From : IT Conversations
Joel and Jeff try to avoid talking over each other while discussing data generation, full text searching, cross-site scripting, Markdown, Microsoft s Silverlight, and how to get a job at Fog Creek software. ]]> Wed, 25 Jun 2008 01:00:00 -0400 Episode Eleven - StackOverflow 19007-10242884 http://www.mefeedia.com/entry/brian-fling-mobile-2-0/10242884/
From : IT Conversations
In a recent Business Week article, writer Olga Kharif discussed the changes to the mobile phone industry that will take place because of the iPhone. Brian Fling of Fling Media clearly agrees with Kharif s premise. In a discussion with Phil and Scott, he talks about his recent Web 2.0 Expo presentation and how he believes the everyday mobile phone user will be impacted by the iPhone. ]]> Tue, 24 Jun 2008 01:00:00 -0400 Brian Fling - Mobile 2.0 19008-10242775 http://www.mefeedia.com/entry/brian-fling-mobile-2-0/10242775/
From : IT Conversations
In a recent Business Week article, writer Olga Kharif discussed the changes to the mobile phone industry that will take place because of the iPhone. Brian Fling of Fling Media clearly agrees with Kharif s premise. In a discussion with Phil and Scott, he talks about his recent Web 2.0 Expo presentation and how he believes the everyday mobile phone user will be impacted by the iPhone. ]]> Tue, 24 Jun 2008 01:00:00 -0400 Brian Fling - Mobile 2.0